Product Marketing Manager

This is a fully remote position, open to applicants in California, +13 more states.

📋 Description

• Develop a comprehensive understanding of target audiences, focusing on their needs, motivations, perceptions, and areas of confusion.

• Leverage audience insights to inform product and marketing strategies.

• Establish and evaluate distinct positioning, value propositions, naming, and messaging.

• Create clear and persuasive customer-facing copy for product launches and ongoing communications.

• Oversee go-to-market and lifecycle strategies that promote discovery, activation, and sustained engagement.

• Integrate audience and market insights into product development from initial strategy through to launch and iterations.

• Set success metrics and design experiments to test hypotheses.

• Analyze adoption, engagement, conversion, and revenue metrics to assess impact and refine strategies.

• Collaborate closely with teams in Product, Lifecycle, Growth, Research, and other business areas.

• Report directly to the Director of Product Marketing.

• Contribute to the launch of consumer products and features that assist SNAP recipients in accessing savings on essential items and healthcare services, including Medicare navigation tools.

⛳️ Requirements

• 5+ years of experience in product marketing or a closely related field, preferably within a consumer technology setting.

• Outstanding writing abilities with a knack for translating complex products into clear, engaging, and trustworthy content.

• Proven history of developing positioning and messaging, along with leading go-to-market strategies for new or evolving products.

• Practical experience in crafting lifecycle communications that support onboarding, engagement, retention, or reactivation efforts.

• Strong focus on audience needs and effective utilization of both qualitative and quantitative insights.

• Demonstrated success in setting measurable objectives, designing experiments, and analyzing adoption, engagement, conversion, and revenue data to assess effectiveness.

• Ability to work independently in a fast-paced environment, providing structure amidst ambiguity, adapting to shifting priorities, and fostering collaboration across teams.

• Experience marketing products in benefits, healthcare, Medicare, financial technology, or other complex or heavily regulated consumer sectors is particularly beneficial.

• Candidates must reside in one of the states where Propel has a registered entity: California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, or Washington.

• Authorization to work in the United States for any employer.

• A background check may be conducted following a conditional offer for positions with access to confidential information.

🏝️ Benefits

• Engage in meaningful work with a strong sense of shared mission.

• Enjoy a remote-friendly work environment.

• Work in a dog-friendly office located in Downtown Brooklyn.

• Participate in optional in-person retreats several times a year.

• Benefit from 20 days of paid time off (PTO).

• Receive a 4% 401K match.

• Access $10,000 in lifetime spending towards Carrot Fertility.

• Choose from excellent medical, dental, and vision plans.

• Enjoy additional health and mental health-focused benefits and perks.