Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete go-to-market strategy and execution for product and solution launches.

• Collaborate with Product, Sales, Marketing, and Customer Success teams to enhance adoption and impact on the pipeline.

• Evaluate launch outcomes and make adjustments for ongoing improvement.

• Create unique positioning, messaging, and value propositions tailored to key audiences and product offerings.

• Convert intricate technical capabilities into engaging narratives for both enterprise and technical buyers.

• Ensure consistency of messaging across sales discussions, web content, and campaign materials.

• Develop messaging that supports strategies for expansion, upselling, and customer retention.

• Collaborate with Product teams to gather market and customer insights that inform messaging and roadmap decisions.

• Contribute to analyses of pricing and packaging.

• Create and maintain sales enablement materials, including pitch decks, battlecards, and product collateral.

• Lead training sessions for Sales and Customer Success teams.

• Collect and synthesize market and competitive intelligence.

• Maintain perspectives on the competitive landscape, buyer behavior, and win/loss analysis.

• Support analyst relations through briefings and positioning with Gartner, Forrester, and IDC.

⛳️ Requirements

• A minimum of 5 years of experience in B2B Product Marketing; or 3+ years with an advanced degree.

• Demonstrated experience in B2B enterprise product marketing.

• Proven ability to work cross-functionally with Product, Sales, Marketing, and Customer Success teams.

• Experience in leading product launches, go-to-market initiatives, and sales enablement efforts.

• A strong track record of driving growth, adoption, and measurable business outcomes.

• Excellent execution skills coupled with strategic thinking.

• Ability to build consensus and influence others without formal authority.

• Confidence in presenting recommendations to senior executives.

• Experience in a dynamic, growth-oriented SaaS environment.

• Background in learning platforms, developer tools, or other technical products.

• Familiarity with SaaS business models or product-led growth strategies.

• Experience in supporting analyst relations or conducting briefings with Gartner, Forrester, or IDC.

• Willingness to travel up to 25% of the time.

• Legal right to work in the country where this position is located, without the need for sponsorship or assistance.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive medical benefits.

• Unlimited paid time off (PTO).

• Wellness reimbursement program.

• Professional development funding.

• A blended work environment that fosters collaboration, flexibility, and connection among teams.

• A culture of inclusion and belonging.

• Opportunities for learning and growth.