Product Marketing Manager

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Direct the go-to-market strategy for PDQ’s primary portfolio.

• Conduct customer research through interviews, surveys, and call evaluations.

• Incorporate buyer insights into messaging, content, and sales enablement efforts.

• Oversee PDQ’s competitive intelligence program from start to finish.

• Monitor competitors, analyze signals, and provide actionable insights to product, sales, and marketing teams.

• Create and enhance product messaging and positioning tailored for IT professionals and key buyer personas.

• Collaborate with Product Management to impact roadmap prioritization.

• Develop and sustain competitive battlecards, positioning matrices, and frameworks for win/loss analysis.

• Observe market trends, pricing changes, and product announcements.

• Act as PDQ’s main liaison for industry analyst firms.

• Manage relationships with analysts and prepare executive briefings.

• Transform analyst feedback into actionable recommendations for product positioning, roadmap, and messaging.

• Seek opportunities for PDQ to be highlighted in analyst research.

• Pilot and expand AI-driven tools and workflows for competitive research, sales tools, content creation, win/loss analysis, and persona refinement.

• Establish lightweight AI processes and serve as an internal resource for AI marketing best practices.

• Develop and maintain sales enablement resources, including pitch decks, case studies, battlecards, and objection-handling playbooks.

• Conduct training sessions to equip the Sales team with the knowledge and tools necessary for success.

⛳️ Requirements

• Minimum of 3 years of product marketing experience, particularly in a B2B SaaS environment.

• Demonstrated success in establishing and managing a competitive intelligence program, including battlecards, win/loss frameworks, and organization-wide information distribution.

• Experience in managing analyst relationships and creating executive-level briefings for firms such as Gartner, Forrester, IDC, or similar organizations.

• Practical experience utilizing AI tools to enhance PMM workflows, with the discernment to identify where AI is beneficial and where human intervention is essential.

• Bachelor's degree in marketing, communications, business, or a related discipline.

• Background in IT management, endpoint management, or enterprise software markets is highly advantageous.

• Familiarity with Salesforce, HubSpot, and analytics platforms.

• Comfort in working with quantitative data to extract insights, recognize patterns, and convert numerical data into strategic recommendations.

• Proven capability to design and implement impactful product marketing strategies.

• Strong strategic thinking and problem-solving abilities.

• Excellent verbal and written communication skills, including the ability to craft narratives for technical buyers and executive stakeholders.

• Capacity to collaborate with cross-functional teams and influence decision-making across all organizational levels.

• Ability to balance high-level strategic thinking with meticulous execution.

• Strong self-management skills and the ability to work independently with minimal supervision.

• Capability to prioritize tasks and manage multiple projects simultaneously.

• Candidates must be authorized to work in the United States; most full-time positions do not qualify for employment visa sponsorship.

🏝️ Benefits

• 4-Day Work Week

• Equity

• Managers who support professional development

• 100% Premium Coverage for medical, dental, and vision for you and your dependents

• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance

• Company Match of the first 6% of your employee deferrals

• Flexible Paid Time Off Policy

• Health Savings Account (HSA) and wellness incentives

• Quarterly Company Values Award (team member nominated)