Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning and messaging for Attendance Plus.

• Combine market and customer insights with district challenges to develop a persuasive value proposition.

• Cultivate expertise in the attendance sector, encompassing state attendance policies, funding structures, district budget cycles, purchasing dynamics, and competitive environments.

• Strategize and execute the go-to-market approach for new features of Attendance Plus.

• Set launch objectives and define success metrics.

• Utilize adoption data, customer insights, and field feedback to inform future initiatives.

• Work collaboratively with the product team to convey the Attendance Plus roadmap both internally and externally.

• Collaborate with Sales Enablement to provide Sales and Customer Success teams with battlecards, tailored messaging for buyers, ROI presentations, and strategies for handling objections.

• Conduct win/loss analyses and customer research.

• Transform research insights into actionable recommendations regarding product, positioning, and go-to-market strategies.

• Incorporate market insights into discussions about packaging, pricing, and the product roadmap.

• Identify high-potential segments and growth opportunities, focusing on expansion within existing ParentSquare districts.

⛳️ Requirements

• 3–5+ years of experience in B2B SaaS product marketing, including responsibility for positioning and go-to-market strategies for a product or product line.

• Proven experience in launching or scaling a new product, particularly in expanding within existing customer accounts.

• An entrepreneurial mindset with a willingness to develop the playbook as needed.

• Excellent storytelling and writing abilities.

• Capability to simplify complex challenges and features into distinct narratives.

• Practical experience with win/loss analyses, customer research, or competitive intelligence, and the ability to translate insights into recommendations.

• A successful track record of fostering alignment among product, sales, and customer success teams.

• A genuine interest in how family engagement influences student attendance.

• A commitment to becoming the internal authority on improving attendance and reducing chronic absenteeism.

• Willingness to travel approximately 20% for conferences and customer events.

• Bonus: Experience in the EdTech sector or within another mission-driven, multi-stakeholder B2B market.

• Bonus: Experience marketing to school districts, education agencies, or other public-sector buyers.

• Bonus: Familiarity with attendance, student support, MTSS, or intervention tools.

🏝️ Benefits

• Employer-paid health insurance (including coverage for dependents).

• An employer-matched 401K retirement savings program starting from day one.

• Paid Parental Leave.

• Stock options.

• Health and wellness reimbursements.

• Generous paid time off (PTO).

• 15 paid holidays, including your birthday.

• Fully remote work environment.

• Tools and equipment provided for your home office.