Product Marketing Associate, Banking & Lending

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Transform insights regarding user drop-offs in product journeys into experiments that enhance the user experience.

• Create and manage tests that include modifications to in-app copy and design, as well as targeted email and push campaigns.

• Clearly and promptly communicate test results while identifying potential course corrections.

• Design experiments aimed at learning, monitor results, and make iterations based on data.

• Conduct comprehensive user research, which includes developing surveys or studies, targeting users, analyzing outcomes, and documenting findings.

• Examine both qualitative and quantitative data to uncover patterns, friction points, and opportunities.

• Leverage AI tools to expedite analysis and refine insights.

• Translate launch and marketing strategies into project timelines with designated owners and deadlines.

• Collaborate with marketing communications to implement email, push, and in-app campaigns.

• Oversee the navigation of marketing materials through compliance and legal reviews.

• Organize preparations for new product launches.

• Work in partnership with product management, marketing communications, design, compliance, and data teams.

• Provide regular updates on progress and maintain documentation for research, test results, and strategic planning.

• Adjust as priorities and launch timelines evolve.

⛳️ Requirements

• A minimum of 2 years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field.

• Strong analytical abilities: proficient in working with funnel data, behavioral data, and survey outcomes, utilizing AI for evaluation.

• Highly organized and execution-focused, with a proven history of delivering projects on schedule across various stakeholders.

• Excellent written communication skills in English, capable of distilling complex results into clear summaries.

• Inquisitive about AI tools and enthusiastic about leveraging them for smarter work practices; bonus points for regular use.

• Experience in fintech, banking, lending, payments, or credit products.

• Familiarity with navigating marketing copy through compliance or legal evaluations in a regulated sector.

• Background in conducting A/B tests or in-product experiments.

• Expertise in lifecycle messaging, in-product copy, or platforms like Braze (or similar).

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.