Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage a launch roadmap that prioritizes launches based on significance.

• Compose and execute launch playbooks that encompass messaging, assets, internal training, and go-to-market schedules.

• Spearhead the initial major launch of a new data product targeting higher education institutions and university systems.

• Establish product positioning and messaging that aligns with Nectir’s brand identity.

• Align products with target buyers, including leaders in high schools, administrators in higher education, and system offices.

• Design product packaging for specific buyers along with standalone pricing and sales strategies.

• Ensure that the product pages on the website and the sales deck are consistent with the current product positioning.

• Conduct research on buyers and create persona cards.

• Develop and sustain competitor battlecards that detail pricing, packaging, and positioning.

• Transform insights from customer and prospect calls into more precise messaging.

• Generate sales-enablement materials for AEs, SDRs, and CS teams.

• Facilitate messaging certification for sales representatives.

• Manage company-wide enablement requests and prioritize tasks effectively.

• Revise scripts based on effective outcomes from customer calls.

• Regularly incorporate Sales and CS customer insights into discussions regarding the product roadmap.

• Report directly to the Head of Marketing.

⛳️ Requirements

• Practical B2B SaaS product marketing experience, including ownership of positioning, messaging, and launches from inception to completion.

• Proven history of creating sales enablement tools that are actively utilized by representatives.

• Experience in conducting buyer or competitive research and transforming findings into positioning, packaging, or sales materials.

• Exceptional writing skills that convert product features into buyer-centric, easily understood language.

• Highly collaborative approach, working alongside Product, Sales, and CS teams.

• Ability to effectively prioritize a large volume of requests and provide reasoning for declining.

• Proactive and self-motivated communication style in a remote, asynchronous work environment.

• Experience marketing to educational buyers is a plus.

• Experience with packaging or pricing strategies for a multi-product lineup is advantageous.

• Familiarity with launching AI or data products is a plus.

• Experience in developing a sales certification or onboarding program is beneficial.

• Being the first or early product marketing hire at a startup is advantageous.

• Experience utilizing AI tools for research and content creation is a plus.

• No specific degree requirements.

🏝️ Benefits

• Comprehensive health coverage, including medical, dental, and vision (applicable for US-based roles only).

• 401k plan with employer matching (available for US-based roles only).

• Unlimited paid time off (PTO).

• Equity in the form of stock options.

• Flexible, remote-first working environment.

• Competitive base salary.