Product Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take ownership of positioning and messaging for a global product portfolio.

• Comprehend and document the essential business and technical advantages for purchasers.

• Guide the Global Delivery Centre in converting positioning into market-ready content and materials.

• Collaborate cross-functionally with Product teams, Solution Leaders, Sales, Sales Enablement, and Marketing to enhance product adoption.

• Establish the strategic direction for sales enablement tools and content.

• Lead the marketing strategy for new product launches, updates, and releases.

• Determine the strategic direction for demand generation and campaign planning.

• Provide guidance on thought leadership content such as white papers, eBooks, blogs, and webinars.

• Generate market intelligence regarding industry trends, competitor capabilities, customer requirements, buyers, and purchasing criteria.

• Conduct internal product training, client-facing webinars and meetings, and breakout sessions during the Ascend user conference.

• Assist with thought leadership assets and facilitate cross-functional collaboration.

⛳️ Requirements

• BA/BS degree in Business, Marketing, or a related discipline.

• Over 4 years of marketing experience, with a proven record in Product Marketing, Content, or Digital Marketing.

• Experience in a SaaS or enterprise technology company environment is preferred.

• Exceptional written and verbal communication skills.

• Excellent interpersonal and stakeholder management abilities.

• Capability to work effectively with Marketing team members, oversee the work of a Global Delivery Centre, and support cross-functional teams in a matrix management setup.

• Some travel may be necessary to effectively fulfill this role.

🏝️ Benefits

• Employee-led diversity, equity, and inclusion groups, along with employee resource groups.

• Options for medical coverage.

• HSA benefit.

• Competitive 401(k) plan.

• Parental Leave Program.

• 20 days of PTO plus recognized holidays.

• 15 hours of flexible time each year.

• Tuition reimbursement offerings.

• Flexibility to work from anywhere in the world for two weeks annually.