Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy and product-led growth (PLG) initiatives for Motive products.

• Create and implement go-to-market plans that align with the company's objectives and revenue goals.

• Lead marketing initiatives for new product launches and feature introductions.

• Collaborate with cross-functional teams to ensure effective product rollouts.

• Facilitate product adoption and growth through PLG strategies.

• Establish positioning, messaging, and value propositions targeted at key audiences.

• Highlight Motive's AI platform capabilities in a competitive environment.

• Leverage data and customer insights to enhance messaging, pricing, and product strategy.

• Create sales materials, presentations, and training resources.

• Partner with demand generation, lifecycle, and content marketing teams on awareness and lead-generation initiatives.

• Develop an understanding of industry trends, challenges, and buyer personas.

• Identify avenues for differentiation and growth.

• Act as the voice of the customer within the organization.

• Work alongside Product Managers to influence roadmap decisions based on customer feedback and market insights.

• Collaborate with channel and partnership teams on joint marketing efforts.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, or a related field.

• Over 3 years of experience in product marketing.

• Preference for experience in companies focused on AI-driven SaaS products, SaaS-enabled hardware, automated workflows, or fintech.

• Strong capability to translate complex technical features into clear, attractive customer benefits.

• Proven history of developing go-to-market strategies, messaging, and sales enablement for enterprise or mid-market products.

• Exceptional communication, storytelling, and presentation abilities.

• Capability to foster strong working relationships with Product Directors and cross-functional team members.

• Ability to juggle multiple projects and priorities while maintaining a strategic viewpoint.

• Agile mindset with the ability to quickly adapt to changing market dynamics and organizational priorities.

• Candidates must be authorized to receive and access commodities and technologies regulated under U.S. Export Administration Regulations.

• Employees must be authorized to access Motive products and technology.

🏝️ Benefits

• Health benefits.

• Pharmacy benefits.

• Optical benefits.

• Dental care benefits.

• Paid time off.

• Sick time off.

• Short-term disability coverage.

• Long-term disability coverage.

• Life insurance.

• 401(k) contribution.

• Restricted stock units may be part of the total compensation for specific roles.

• Some interviews or new-hire training sessions may take place in person at one of Motive's global offices.