Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the formulation and implementation of product pipeline strategies by utilizing marketplace trends, consumer insights, competitive intelligence, and feedback from creators.

• Identify and assess subcategory and product opportunities, which includes evaluating global sales potential, assortment requirements, shade ranges, product features, and consumer advantages.

• Support strategies for franchises and subcategories to enhance key products, optimize global assortments, and stimulate category growth.

• Collaborate with cross-functional teams to create and sustain global product assortments.

• Lead the creation of detailed product launch briefs that outline positioning, differentiators, features, benefits, global pricing, and asset requirements for launches.

• Communicate launch strategies, priorities, and deliverables among cross-functional teams.

• Brief internal Creative teams and external agencies, ensuring the timely delivery of global assets across digital, retail, and wholesale channels.

• Collaborate with Visual Merchandising and Creative teams to transform positioning and messaging into in-store experiences.

• Identify potential launch risks, address challenges, and ensure alignment among Product Development, Creative, Visual Merchandising, Sales, and Marketing teams.

• Monitor the performance of products, franchises, and categories, recommending actionable next steps as necessary.

• Generate and analyze sales reports for launches, campaigns, and promotional events.

• Conduct global competitive pricing analyses.

• Assist with financial planning, marketing strategies, event planning, and consumer and competitive research.

• Manage and mentor a Senior Specialist by providing direction, prioritizing tasks, overseeing projects, and coaching.

• Delegate responsibilities, offer feedback, and promote accountability, collaboration, and professional development.

⛳️ Requirements

• A Bachelor's degree is required; an MBA is a plus.

• 2–3 years of experience in brand management or product marketing is essential, preferably in the beauty or consumer products sector.

• A robust understanding of beauty industry trends, consumer behavior, competitive dynamics, and retail environments.

• Strong commercial insight, with the capacity to analyze sales performance, interpret data, and convert insights into actionable business strategies.

• Proven ability to develop compelling product positioning, consumer-facing messaging, and marketing strategies.

• Exceptional project management and organizational capabilities, with the ability to handle multiple priorities, meet deadlines, and maintain high execution standards.

• Excellent written and verbal communication skills, capable of adapting messaging for various audiences and organizational levels.

• Ability to operate independently and collaboratively in a fast-paced, dynamic setting.

• Strong skills in relationship-building and influencing, with the ability to drive alignment and achieve results across cross-functional teams.

• Experience in managing or mentoring junior team members is preferred.

• Must be capable of performing the essential functions of the position, with or without reasonable accommodation, in accordance with applicable laws and workplace safety regulations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Generous paid time off and flexible work arrangements.

• Employee discounts on products and services.