Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead and enhance McLean & Company's product marketing initiatives.

• Review current collateral across product and service categories to spot gaps, inconsistencies, and outdated messaging.

• Collaborate with Product Management and Design to identify and prioritize requirements for collateral.

• Revise and overhaul one-pagers, sales sheets, presentations, and related materials on a product-by-product and service-by-service basis.

• Create unique value propositions for each offering.

• Develop messaging frameworks that encompass key messages, benefits, and target personas.

• Maintain consistency in tone, positioning, and quality across all materials.

• Equip sales teams to effectively communicate competitive advantages, buyer perspectives, and offering distinctions.

• Partner with Sales to generate sales and marketing plays, offers, and playbooks.

• Formulate marketing strategies for new product launches, tiered account-based marketing initiatives, and packaging solutions.

• Mentor marketing colleagues in crafting social media content, campaign materials, web copy, and auxiliary assets.

• Shape an integrated go-to-market strategy and facilitate execution among stakeholders and divisions.

• Assist in the launch of new products and services by providing positioning, sales enablement, and marketing materials.

⛳️ Requirements

• Bachelor's degree (BA/BS).

• Over 7 years of experience in product marketing, content strategy, or a related B2B marketing position, ideally within HR, professional services, or SaaS sectors.

• Excellent writing and messaging abilities, capable of translating complex offerings into clear and persuasive value propositions.

• Demonstrated experience managing large-scale enterprise B2B projects in a dynamic, hands-on environment.

• Capacity to oversee a substantial volume of deliverables from initial audit through to completion.

• Experience collaborating with Sales on go-to-market strategies.

• Proven track record of navigating a matrixed environment while managing change and multitasking across various projects and teams.

• Background in creating content for core HR functions or capabilities, such as talent management, workforce planning, total rewards, HR analytics, and AI in HR.

• Familiarity with targeting CHROs and HR leaders as key customers.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance plans.

• Generous vacation and paid time off policies.

• Opportunities for professional development and career advancement.

• Flexible working arrangements to support work-life balance.