Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the product journey from alpha stage to full market availability.

• Strategically plan and execute comprehensive launches for mid-tier P2 products.

• Drive significant workstreams for P1 product launches.

• Collaborate with product teams to define product messaging, positioning, and naming.

• Develop marketing materials, video scripts, and resources for sales enablement.

• Work alongside the Demand Generation team on campaign messaging and go-to-market strategy reviews.

• Leverage analytics tools, customer interactions, and market research to gain insights into buyer behavior.

• Manage and evaluate a shared product adoption goal on a weekly basis with product counterparts.

• Establish product marketing strategy and offer strategic recommendations to management.

• Engage in collaboration with product managers, engineers, sales teams, and customer service representatives.

⛳️ Requirements

• 2–4 years of experience in product marketing or a similar role, such as sales enablement, sales, or marketing.

• Proven track record of guiding a product launch from planning through to release.

• Strong writing and presentation skills, tailored for sales, product, and executive audiences.

• Experience collaborating with go-to-market teams both pre- and post-sale.

• Proficient in using tools such as Tableau, Databricks, and Salesforce.

• Background in manufacturing, industrial, or other asset-heavy sectors (preferred).

• Experience in marketing B2B software or AI solutions (preferred).

🏝️ Benefits

• Potential for commission based on the role.

• Annual bonus opportunities.

• Equity options.

• Health insurance, retirement plans, and leave benefits, which vary by country.

• Programs focused on belonging and inclusion.