Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement a strategy for the furniture segment aimed at generating immediate revenue and enhancing market presence.

• Oversee comprehensive product launches and equip the sales team with a clear roadmap to facilitate deal closures.

• Keep an eye on competitors and monitor industry changes, including tariffs and trade updates, to identify strategies for swift market adoption.

• Cultivate industry connections and carry out customer interviews to boost brand visibility and media coverage.

• Integrate marketing and sales initiatives to convert networking efforts into tangible business outcomes.

• Create customized messaging for key accounts within visually-driven, design-focused sectors.

• Provide sales teams with strategic communication frameworks and resources.

• Collaborate with Product teams to ensure alignment of the product roadmap with the needs of the furniture segment.

• Prioritize and execute high-priority go-to-market initiatives through cross-functional teamwork.

• Monitor and evaluate key performance indicators for market uptake and revenue enhancement, adjusting strategies as needed.

⛳️ Requirements

• Minimum of 3 years experience in Product Marketing.

• Demonstrated success in executing B2B SaaS go-to-market strategies.

• Proven ability to establish contacts and network for increased industry visibility.

• Skill in translating competitor successes into actionable strategies.

• Outstanding storytelling abilities with the capability to convey complex product value as an essential solution for furniture dealers and manufacturers.

• Generalist mindset with a high degree of adaptability.

• Experience in the furniture, home decor, flooring, or real estate sectors is highly desirable (preferred).

🏝️ Benefits

• Remote-first work structure.

• Ability to work from anywhere globally for up to 3 months.

• Parental leave program.

• Work-from-home stipend.

• Paid time off for birthdays and company anniversaries.

• Commitment to an equal opportunity and accessible work environment.

• Accommodations provided during the interview process.