Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement a strategy for the furniture segment aimed at generating immediate revenue and market presence.

• Lead comprehensive product launches and provide the sales team with a clear pathway to finalize deals.

• Keep an eye on competitors and industry changes, including tariffs and trade updates, to pinpoint actionable strategies.

• Cultivate industry relationships and conduct customer interviews to enhance brand visibility and media exposure.

• Connect marketing and sales to ensure that networking initiatives translate into business opportunities.

• Create customized messaging for key accounts in visually-driven, design-oriented sectors.

• Equip the sales team with strategic conversation frameworks and resources.

• Collaborate with Product teams to ensure alignment of the roadmap with the needs of the furniture segment.

• Establish priorities and carry out high-priority go-to-market initiatives through cross-departmental teamwork.

• Monitor and evaluate key performance indicators focused on market adoption and revenue growth, adjusting strategies as needed.

⛳️ Requirements

• Minimum of 3 years of experience in Product Marketing.

• Demonstrated success in executing B2B SaaS go-to-market strategies.

• Proven ability to establish contacts and network for enhanced industry visibility.

• Capability to convert competitor successes into tactical advantages.

• Outstanding storytelling abilities and the skill to convey complex product value as an essential solution for furniture dealers and manufacturers.

• Versatility in handling a variety of responsibilities.

• Experience in the furniture, home decor, flooring, or real estate sectors is a considerable plus.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to work from anywhere globally for up to 3 months.

• Parental leave program.

• Stipend for work-from-home expenses.

• Paid time off for birthdays and the company's anniversary.