Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product positioning and messaging for products and solutions in key markets and verticals.

• Convert product features into tangible customer value and outcomes.

• Create distinctive narratives tailored to customer requirements and market competition.

• Spearhead go-to-market strategies and execution for new products, features, and enhancements.

• Collaborate with Product, Customer Success, Sales, Revenue Marketing, and RevOps during launches and enablement efforts.

• Develop comprehensive launch plans that include messaging, enablement, campaigns, and internal preparedness.

• Provide Sales and BDR teams with pitch decks, talk tracks, battlecards, objection-handling resources, use cases, case studies, and proof points.

• Perform competitive research and analysis, translating insights into actionable guidance.

• Cultivate a deep understanding of Ideal Customer Profiles (ICPs), buyer personas, and customer journeys.

• Highlight customer and market insights to guide positioning, campaigns, and roadmap discussions.

• Ensure cross-functional clarity and consistency across teams.

• Utilize AI tools for research, content development, and analysis.

⛳️ Requirements

• A minimum of 3 years of experience in B2B SaaS product marketing.

• Proven experience managing product launches from inception to completion.

• Capability to craft compelling sales narratives, talk tracks, and proof points.

• Skill in simplifying complex products and priorities into clear messaging.

• Strong cross-functional influence across product, sales, marketing, and leadership teams.

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.

• Willingness to travel up to 20–25% of the time.

• Ability to operate effectively in a mixed environment (onsite, remote, or hybrid).

• Regular use of video conferencing and collaboration tools.

• Demonstrated proactive communication practices and a professional on-camera presence.

• Experience in growth-stage or private equity-backed SaaS companies is advantageous.

• Background in supporting verticalized or multi-product portfolios is a plus.

• Familiarity with contemporary GTM strategies, RevOps, and AI tools is beneficial.

🏝️ Benefits

• Equal employment opportunities and protections against discrimination.

• Final hiring decisions are subject to human review when AI tools are utilized in the hiring process.