Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of positioning and messaging frameworks for LastPass products tailored to various customer segments and channels.

• Spearhead go-to-market planning for product launches in collaboration with Product, Sales, and Brand teams.

• Create sales enablement materials, including battle cards, pitch decks, and competitive insights.

• Collaborate with Brand and Creative teams to develop case studies, thought leadership content, and web copy.

• Conduct research on customers and the market to guide positioning and prioritize the product roadmap.

• Leverage data-driven insights to enhance product marketing strategies and showcase contributions to pipeline and growth.

• Work closely with Product Management, Sales Enablement, Brand and Creative, and Business Operations teams.

⛳️ Requirements

• Demonstrated experience in product marketing, with a proven history of managing end-to-end go-to-market strategies for B2B SaaS or technology products.

• Established ability to convert complex technical capabilities into clear and engaging messaging for both technical buyers and business decision-makers.

• Strong analytical skills, employing data and market research to guide positioning decisions and assess program effectiveness.

• Proven capacity to work across functions and influence stakeholders in Product, Sales, and Brand without direct authority.

• Ability to juggle multiple priorities in a fast-paced environment, maintaining organization and delivering high-quality work under tight deadlines.

• Background in cybersecurity, identity, or access management is preferred but not mandatory.

• Experience with competitive intelligence platforms or win/loss analysis programs is advantageous but not required.

🏝️ Benefits

• Remote-first culture.

• Competitive compensation.

• Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 additional paid days off each year) and Volunteer Days.

• Parental leave.

• Comprehensive health coverage, including for dependents.

• Support for home office setup.

• Free LastPass Families account for up to 5 members.

• Ongoing learning and development opportunities, including an annual learning stipend.

• Peer-to-peer recognition through Motivosity.

• Employee Assistance Program for wellness support.

• Remote work stipend.

• Short-Term or Remote-Centric Work Arrangements for added flexibility.