Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create and continuously enhance positioning, value propositions, and messaging frameworks for DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) alongside our Forward Deployed Engineering service offering.

• Formulate go-to-market (GTM) strategy for Forward Deployed Engineering — positioning embedded engineering services in conjunction with DarcyIQ and other channel partner solutions as a cohesive offering for mid-market and enterprise AWS clients.

• Manage the complete GTM process for new DarcyIQ features and module releases — from beta testing to general availability and post-launch enhancements.

• Develop sales enablement tools that empower our teams: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services.

• Oversee competitive intelligence in AI sales enablement, proposal automation, embedded engineering, and partner ecosystem tools — generating battlecards and win/loss analyses that equip the sales team.

• Research, write, and share customer case studies and success stories that demonstrate DarcyIQ's validated outcomes — three times project capacity per engineer, 40% faster time to production, 30% improvement in quality, and 99.7% customer retention.

• Create thought-leadership content — blog posts, whitepapers, webinar scripts — that positions DarcyIQ and FDE as leaders in AI-powered consulting and embedded engineering.

• Act as the voice of the market within product and engineering teams, translating customer interviews, win/loss data, and competitive analysis into actionable roadmap insights.

• Define and monitor key performance indicators (KPIs) that matter: growth in adoption and usage, contribution to pipeline, increase in win rates, utilization of enablement assets, and time-to-market for launches.

⛳️ Requirements

• 5+ years of experience in product marketing within B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling firms.

• Proven ability to convert complex technical products and services into clear and compelling market narratives — with writing samples or a portfolio to demonstrate this capability.

• Established history of building sales enablement programs that significantly improved win rates, deal velocity, or seller confidence.

• Experience in leading cross-functional go-to-market launches involving product, engineering, sales, and marketing teams.

• Expertise in positioning both a product and a services offering — understanding how to market software and consulting/engineering services as integrated solutions.

• Strong analytical mindset — adept with data, metrics, and making evidence-based decisions rather than relying on intuition.

• Exceptional written and verbal communication skills, with the capability to present to executive audiences and industry analysts.

• Bachelor's degree in Marketing, Business, Computer Science, or a related field — or equivalent experience that substantiates your ability to perform the role.

• Awareness of the AWS partner ecosystem — including AWS Partner Network programs, ACE co-sell, AWS Marketplace, funding programs, or Partner Central.

• AWS certification (Cloud Practitioner, Solutions Architect, or similar) or a commitment to obtain one within the first 90 days.

• Experience in marketing AI or ML products, especially platforms that integrate with CRMs, ERPs, or developer tooling.

• Background in or exposure to the consulting, MSP, or professional services industry — understanding the consultative sales process from an insider's perspective.

• Familiarity with embedded engineering, staff augmentation, or managed services go-to-market strategies.

• MBA or a technical Master's degree.

• Proficient with marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms (Amplitude, Google Analytics, Tableau).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance including medical, dental, and vision coverage.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and growth within the company.

• Collaborative and innovative work culture.