Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and enhance McLean & Company’s product marketing initiatives.

• Utilize expertise in HR, customer segmentation, and the buyer journey to develop effective messaging, content, and value propositions.

• Revamp collateral and value propositions for all McLean & Company product and service offerings.

• Review current collateral, identify deficiencies and outdated messaging, and prioritize necessary collateral updates.

• Work in partnership with Product Management and Design to create and update one-pagers, sales sheets, presentations, and other related materials.

• Establish unique value propositions and messaging frameworks for each product offering.

• Maintain consistency in voice, positioning, and quality across all marketing materials.

• Equip sales teams to communicate competitive value, buyer mindset, and product differentiation effectively.

• Collaborate with Sales to develop sales and marketing strategies, offers, and playbooks.

• Formulate strategies for product launches, tiered account-based marketing initiatives, and packaging solutions.

• Guide marketing colleagues in producing social media content, campaigns, web content, and derivative materials.

• Contribute to the integrated go-to-market strategy and oversee execution across various stakeholders and departments.

• Assist in the launch of new products and services by providing positioning, sales enablement, and marketing materials.

⛳️ Requirements

• Bachelor’s degree (BA/BS) required.

• Over 7 years of experience in product marketing, content strategy, or a comparable B2B marketing position, preferably within HR, professional services, or SaaS.

• Excellent writing and messaging capabilities, with the skill to translate complex offerings into clear and persuasive value propositions.

• Demonstrated experience managing large-scale enterprise B2B projects in a dynamic, hands-on environment.

• Comfortable overseeing a significant volume of deliverables from initial audit to final rebuild.

• Experience collaborating with Sales on go-to-market strategies and execution.

• Background working in a matrixed organization, adept at managing change and juggling multiple projects and teams.

• Familiarity with creating content for essential HR functions or capabilities, including talent management, workforce planning, total rewards, HR analytics, and AI applications in HR.

• Proven experience targeting CHROs and HR leaders as key customers.

• Bilingual proficiency in French, Spanish, or German is a plus.

🏝️ Benefits

• Equal opportunity employer dedicated to promoting diversity and inclusion.

• Reasonable accommodations provided to applicants throughout the recruitment and hiring processes.