Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the positioning and messaging for the Playout and Infrastructure portfolio.

• Create compelling value propositions, tailored narratives for buyers, and distinctive competitive advantages.

• Spearhead go-to-market strategies by defining target audiences, messaging, and communication channels.

• Develop initiatives that attract customers and facilitate their discovery of Imagine.

• Collaborate with Product Owners on go-to-market strategies for new products and their launches.

• Integrate market and buyer insights into portfolio development, product launches, and ongoing evolution.

• Oversee the creation of customer case studies, white papers, and thought leadership materials.

• Equip the sales team with presentations, product battle cards, and customized deal materials.

• Manage Imagine's market presence through website content, blog posts, and press releases.

• Identify key industry events, trade shows, and speaking opportunities.

• Lead the strategy for event participation, including messaging, speaker selection, and desired outcomes.

• Report directly to the Sr. Director of Marketing.

• Work collaboratively with product, engineering, sales, support, and marketing teams.

⛳️ Requirements

• Proven experience in product marketing, particularly within the context of a complex broadcast technology or infrastructure vendor.

• Comprehensive understanding of broadcast playout, signal processing, and infrastructure products and markets.

• Background in market positioning, business development, and competitive analysis.

• Strong global business insight coupled with a customer-centric approach.

• Capable of building strategic relationships and articulating a compelling vision.

• Ability to influence decisions at various organizational levels.

• Excellent oral and written communication skills.

• Keen intellectual curiosity and the capability to deliver insightful business analysis.

• Ideally, a proficient public speaker who is comfortable addressing large, senior audiences, along with being a strong writer.

• Demonstrated ability to cultivate robust cross-functional relationships and lead effectively in a dynamic, customer-focused environment.

• Skilled in managing competing priorities and driving results across diverse teams and stakeholders.

• Comfortable utilizing AI tools to enhance research, content creation, and analysis processes.

🏝️ Benefits

• Equal opportunity workplace.

• Affirmative action employer.

• Culture of mutual respect.

• Remote-friendly work arrangements.