Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the prospect experience across our website, landing pages, emails, demo processes, and transitioning to Sales.

• Map the entire prospect journey, pinpoint confusing or inconsistent touchpoints, and drive enhancements across teams.

• Manage customer experience messaging for onboarding, adoption, launch communication, in-product education, retention, and upselling.

• Collaborate with the Success Team to ensure customers comprehend, utilize, and derive benefits from Menufy.

• Establish standards for how Menufy represents itself to prospects and customers throughout the organization.

• Advocate for the restaurant owner's perspective within Product, Sales, and Success, ensuring that messaging aligns with delivery.

• Monitor the prospect journey, adoption rates, retention, product usage, win/loss metrics, survey, and support data.

• Convert data into actionable recommendations and assess the outcomes of launches and modifications.

• Develop go-to-market strategies for new features, offers, and products across email, web, in-product experiences, Sales, and Success.

• Provide reports on customer adoption and feedback, identifying areas for improvement for future launches.

• Create and sustain Menufy's product narrative and positioning tailored for independent restaurants.

• Offer product strategy and roadmap suggestions based on cross-functional insights, competitive analysis, sales data, retention statistics, and product performance.

• Monitor marketplaces, online ordering platforms, and restaurant marketing vendors; maintain battlecards and win/loss insights.

• Develop sales and customer-success enablement resources, including presentations, one-pagers, talking points, and training materials.

⛳️ Requirements

• Minimum of 6 years in product marketing, preferably in SaaS, restaurant technology, fintech, or another SMB-oriented sector.

• Proven experience owning customer or prospect experience across teams through onboarding, lifecycle communication, website interactions, or sales transitions.

• Practical go-to-market experience from initial briefing through launch and subsequent follow-up.

• Credibility to lead initiatives across Product, Sales, Marketing, and Customer Success without direct team ownership.

• Excellent writing abilities and the capacity to explain complex products in simple terms.

• Strong product judgment and comfort in utilizing sales, retention, and product data to inform roadmap recommendations.

• Competitive mindset with the capability to research competitors and develop informed perspectives.

• Analytical and data-driven approach.

• Familiarity with HubSpot or similar tools, a CRM system, and reporting and analytics platforms.

• Genuine curiosity about independent restaurants and their owners.

• Experience in marketing to restaurant owners or other local, owner-operated businesses (preferred).

• Background in direct online ordering, POS systems, or delivery marketplaces (preferred).

• Authorized to work in the United States without sponsorship now or in the future.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Flexible work arrangements and a supportive work environment.

• Opportunities for professional development and career advancement.

• Engaging company culture with team-building activities and events.