Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Hudu's market positioning, messaging, competitive narrative, product launches, and sales materials.

• Create messaging frameworks tailored for MSPs, internal IT teams, and related segments.

• Manage competitive research and documentation, including capability facts, claims, migration narratives, objection handling, and win/loss insights.

• Lead or present the benefits and value of products in person and/or through webinars.

• Plan and execute go-to-market strategies for new products and significant releases.

• Develop tiered release go-to-market plans in collaboration with the VP of Marketing and Product leaders.

• Design and sustain sales enablement materials such as decks, one-pagers, battlecards, talk tracks, and demo narratives.

• Establish and approve product and competitive messaging on hudu.com.

• Collaborate with Customer Success and Growth on campaigns for product adoption and expansion.

• Conduct customer interviews, win/loss reviews, and analysis of review sites.

• Share research findings with product teams, leadership, and the content strategist.

• Monitor influenced pipeline, competitive win rates, launch adoption, and enablement usage, making adjustments based on outcomes.

• Work alongside the VP of Marketing, product, sales, customer success, and senior content strategist.

⛳️ Requirements

• A minimum of 5 years in product marketing, with at least 3 years in B2B SaaS.

• Experience in marketing to IT professionals, MSPs, or other technical buyers.

• Time spent in the MSP ecosystem (PSA, RMM, documentation, or security tools) is a significant advantage.

• Proven track record of successful product launches with measurable results.

• Ability to write clearly and concisely; capable of summarizing technical features in a single sentence that resonates with busy technicians.

• Factual and respectful approach to competitive positioning.

• Self-starter with the ability to prioritize and deliver results independently.

• Working knowledge of HubSpot or similar CRM systems.

• Familiarity with SEO and AI search (AEO) is advantageous.

• Proficient in leading or presenting in person and/or during webinars.

• Legally authorized to work in the United States.

• Compensation is based on skills, experience, education, and job-related qualifications.

🏝️ Benefits

• Health Insurance.

• 401k plan with company matching.

• Paid time-off.

• Flexible work hours.

• Work Life Balance.

• Rapid product evolution with regular feature updates and new tools.

• High user satisfaction due to ease of use, powerful documentation capabilities, and strong product support.

• A dynamic, high-growth startup environment where team members can wear multiple hats, innovate, and grow alongside the company.