Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance and clarify Hipp Health's positioning, differentiation, and messaging.

• Comprehend how practice owners, executives, and department leaders assess software and customize messaging to align with their priorities.

• Leverage customer discussions, sales insights, and competitive analysis to pinpoint compelling reasons to select Hipp.

• Transform product features into straightforward descriptions of customer value, backed by evidence.

• Influence product packaging and collaborate with Product, Sales, and Marketing on go-to-market strategies.

• Develop website messaging, sales narratives, and materials for customer engagement.

• Oversee product launch planning and execution, including target audiences, positioning, messaging, assets, internal preparedness, and metrics for success.

• Equip the Sales team with knowledge, demonstrations, and resources for articulating new capabilities.

• Collaborate with Demand Generation and Sales to uphold the Ideal Customer Profile (ICP) and buyer persona strategy while enhancing pipeline velocity and success rates.

• Investigate market trends, competitive positioning, and customer requirements.

• Work alongside Product Management to ensure that positioning reflects market dynamics and informs roadmap choices.

• Create and maintain sales presentations, product demos, and supporting sales materials.

• Script and record product demonstrations linking functionalities to buyer challenges and workflows.

• Generate narratives for Sales to illustrate Hipp's value to various stakeholders.

• Collaborate closely with Sales to comprehend objections and refine customer-conversation resources.

• Act as Hipp's inaugural dedicated product marketer.

• Clarify the audience, challenge, contribution, and outcomes or insights for submitted work examples.

⛳️ Requirements

• Over 5 years of experience in product marketing, with a proven track record in managing positioning, messaging, launches, and sales enablement.

• Knowledge of enterprise purchasing processes and communication with multiple stakeholders in a complex organization.

• Experience in shaping product messaging, packaging, pricing, and go-to-market strategies.

• Excellent writing, presentation, and visual storytelling abilities.

• Proficient in translating complex product features into clear customer advantages.

• A strong desire to learn the product thoroughly and engage directly with customers.

• Capacity to prioritize tasks, work autonomously, and collaborate across Product, Engineering, Sales, and Marketing teams.

• Demonstrated experience utilizing AI tools to enhance efficiency and expand individual capacity.

• Creative problem-solving capabilities and effective communication skills.

• Proven examples of personally developed product marketing materials, such as sales decks, recorded demos, positioning frameworks, website messaging, or product launches.

• Experience in healthcare SaaS, particularly marketing practice-management technology to provider organizations (preferred).

• Experience marketing to behavioral health practices, including ABA, speech therapy, and occupational therapy (preferred).

• Experience with marketing AI or agentic products (preferred).

• Familiarity with platforms selling to both mid-market and enterprise customers (preferred).

• Must indicate if employer-sponsored work authorization is necessary to work in the United States.

🏝️ Benefits

• 401(k) matching.

• Comprehensive health, dental, and vision insurance.

• Unlimited paid time off (PTO).

• Two off-site events per year.

• Flexible Spending Account (FSA).

• Health Savings Account (HSA).

• Short-term and long-term disability insurance.