Product Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Manage the Early Access Program for the designated area, collaborating with Sales and Customer Success to identify and assist customers and design partners during early releases.

• Gather specific customer needs from the field for integration into the Product roadmap.

• Establish and continuously refine product positioning and messaging tailored to relevant personas.

• Convert intricate product capabilities into straightforward, benefit-oriented narratives and develop comprehensive product expertise.

• Collaborate with Product, Engineering, or Data Science teams to assess product-market fit, total addressable market (TAM), and opportunity cost.

• Develop and execute launch strategies in conjunction with the Director of Product Marketing.

• Provide content to go-to-market teams, such as Demand Generation and Revenue Operations, to enhance awareness, adoption, and revenue impact.

• Manage competitive intelligence regarding product versus product and roadmap versus roadmap.

• Represent the designated area at conferences, in web content, and in customer-facing materials.

• Contribute to strategies for packaging, licensing, and bundling.

• Actively incorporate AI into daily operations and identify opportunities for AI to enhance functional workflows.

⛳️ Requirements

• Over 4 years of experience in B2B SaaS product marketing, responsible for end-to-end product positioning and launches.

• Sufficient product knowledge to independently handle customer calls at the level of public documentation.

• Strong writing and storytelling skills coupled with a strategic mindset.

• Comfortable working across functions in fast-paced, high-growth environments.

• Confident in leading discussions with Product, Sales, and Executive teams.

• Solid understanding of marketing funnels, sales cycles, and customer journeys.

• Inquisitive, data-driven, and motivated by purpose-oriented work.

• Able to travel internationally without restrictions.

• Approximately 25% travel required to the US and Europe for conferences, offsites, and industry events.

• Must be able to secure necessary travel authorizations.

• Experience in nonprofit technology, fintech, or growth-stage startups is preferred.

• Vertical marketing experience, particularly in nonprofit, faith-based, education, or health sectors, is advantageous for Core Markets.

• Experience in 0-to-1 or new-capability product marketing is a plus for New Products.

• Technical product marketing experience with platforms, APIs, data, or ML/AI products is desirable for Platform & Core Products.

🏝️ Benefits

• Private medical insurance coverage for employee and family.

• 23 paid vacation days annually.

• 11 paid public holidays each year.

• 5 company-paid sick leave days.

• English language learning courses.

• Relevant professional development opportunities.

• Access to a gym or swimming pool.

• Home Office Setup Assistance: the company provides support for purchasing office furniture (chair, desk, monitor) and other items to create a comfortable workspace.

• Co-working space reimbursement.

• Flexible remote working options.