Product Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Answer Engine Optimization (AEO): Ensure that Found is represented accurately and positively when self-employed business owners inquire about banking recommendations through AI tools such as ChatGPT, Perplexity, and Google AI Overviews. Lead both the strategy and content creation to achieve results.

• SEO: Manage the complete organic search strategy — including keyword strategy, on-page optimization, content briefs, and technical SEO collaboration — to enhance qualified organic traffic. Lead both the strategy and content creation to achieve results.

• Website & resource center: Enhance conversion rates by continually testing our brand messaging and creating content that persuades customers that Found is the optimal solution for their business.

• App Store Listing (ASO): Oversee and continuously enhance Found’s iOS and Android app store listings — including screenshots, descriptions, and keywords — to maximize visibility and conversion rates.

• Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social media platforms, and relay recurring themes back to product and customer experience teams.

• Reddit & Community: Manage Found’s voice and presence on Reddit and similar communities where self-employed individuals seek banking and finance advice — engage authentically, correct misinformation, and build trust.

• Cross-functional partnership: Collaborate with the Growth team on new channel experimentation (e.g., LinkedIn) as opportunities arise.

⛳️ Requirements

• 8-10 years of experience in product marketing, lifecycle marketing, growth marketing, or a related field, preferably within a consumer fintech, app-based, or subscription product environment.

• Direct experience with SEO — including keyword research, content optimization, and app store listing management.

• Comfort in operating within emerging channels like AEO / LLM search visibility, even in the absence of a defined playbook.

• Exceptional written communication skills and judgment; comfortable engaging directly and authentically in public and community forums.

• A hands-on approach to execution — this role involves both performing tasks and directing others.

• Strong collaborator across functions, working effectively with customer experience, growth, brand, and product teams.

• Data-informed: adept at extracting and interpreting performance data to prioritize tasks and report on outcomes.

🏝️ Benefits

• 401K, FSA, and Commuter Benefits: We provide all employees with access to tax-efficient benefit options along with competitive base salaries.

• Paid parental leave: Found is dedicated to supporting employees through all life stages, which is why new parents are eligible for 16 weeks of flexible parental leave.

• Health benefits: Comprehensive medical, dental, and vision coverage, with 100% of employee costs covered and 90% for dependents.

• Work anywhere: With Found offices in SF and NYC, we also support fully remote work for team members outside these locations.

• Meaningful equity: We believe everyone on our team should feel and act like an owner, which is why Found offers competitive equity options to all employees.

• Generous vacation policy: Whether for vacations, appointments, or mental health days, take the time you need.