Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +9 more states.

📋 Description

• Craft positioning, messaging, and value propositions for FINBOA’s entire product range.

• Oversee go-to-market strategies for new products, enhancements, and integrations.

• Develop competitive battlecards, market intelligence reports, and win/loss analyses.

• Conduct pricing and market research to inform pricing and packaging recommendations.

• Prepare presentations, solution briefs, competitive guides, and tools for handling objections.

• Educate client-facing teams on product positioning and differentiation.

• Collaborate with Product Managers to convert technical capabilities into customer-centric value.

• Ensure alignment of messaging and enablement content with Sales, Client Experience, and Solutions Consulting.

• Aid in strategic sales opportunities and responses to RFPs.

• Coordinate industry analyst briefings and inquiries.

• Evaluate launch performance, product adoption, and the effectiveness of enablement efforts.

• Maintain a well-organized, up-to-date library of commercialization and sales enablement materials.

• Assist in executing coordinated product launches, enhancing product adoption, reinforcing competitive positioning, and supplying Sales with reliable content.

• Offer market insights and recommendations to guide product, pricing, and commercialization decisions.

⛳️ Requirements

• Must reside in a FINBOA-approved state: Alabama, Arkansas, Arizona, Florida, Georgia, Illinois, Massachusetts, North Carolina, New York, Pennsylvania, South Carolina, or Texas.

• A minimum of five (5) years of experience in product marketing, product management, solutions consulting, or a related SaaS role.

• Expertise in developing product positioning, messaging, and go-to-market strategies.

• Strong skills in writing, presentation, analysis, and project management.

• Capability to translate technical features into clear business value.

• Experience in creating competitive intelligence and sales enablement tools.

• Demonstrated ability to align cross-functional teams around common goals.

• Background in financial services, fintech, banking, payments, fraud, disputes, or treasury management is highly preferred.

• Familiarity with enterprise software, workflow automation, or industry analyst relations is a plus.

• Occasional travel may be necessary.

🏝️ Benefits

• Simple IRA with Company Matching.

• Performance-based bonus.

• Competitive salary.

• Dental insurance.

• Health insurance.

• Opportunities for career advancement.

• Paid time off.

• Training and development opportunities.

• Vision insurance.

• Wellness resources.

• Occasional travel may be required.

• Comprehensive medical, dental, and vision coverage.

• Reasonable accommodations provided throughout the application and interview processes.