Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain positioning, value propositions, and messaging frameworks for products and various buyer/user personas.

• Organize and execute go-to-market strategies for new products and features.

• Generate structured launch plans, release notes, internal training materials, customer communications, and campaign resources.

• Collaborate with Revenue Enablement to assist Sales and Customer Success teams with pitch decks, demo narratives, battlecards, objection management, one-pagers, ROI narratives, and training.

• Engage regularly with customers and prospects.

• Conduct win/loss analyses and monitor competitor activities.

• Provide customer and market insights to Product teams to influence the roadmap.

• Work alongside demand generation and content teams on web copy, case studies, webinars, emails, and conference participation.

• Identify and cultivate customer advocates for case studies, references, testimonials, and speaking engagements.

• Establish success metrics for product launches and enablement initiatives, including adoption rates, pipeline impact, and win ratios.

⛳️ Requirements

• 3-5 years of product marketing experience in the B2B SaaS sector.

• Proven ability to launch products and create messaging that has demonstrably aided sales teams in achieving success.

• Exceptional writing skills, with the ability to simplify complex functionalities.

• Proficiency in presenting to customers, executives, and sales teams.

• Strong curiosity about customers and the capability to translate interviews and data into actionable insights.

• Excellent project management skills with the ability to handle multiple launches across various teams.

• A collaborative, low-ego mindset and comfort in a fast-paced, growing environment.

• Experience in marketing to higher education, K–12, or nonprofit organizations, particularly in advancement, development, or alumni relations.

• Background in marketing AI, data, or analytics products.

🏝️ Benefits

• 2.5% bonus plan based on company performance.

• 80% coverage of medical, dental, and vision insurance premiums.

• 401k matching up to 3%.

• Remote-first work environment for flexible working arrangements.

• Generous paid time off policy.

• Opportunities for professional growth and development.

• Chances to connect with colleagues both in-person and virtually.

• Opportunity to contribute to nonprofits and educational institutions.