Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and sustain positioning and messaging for products, solutions, and use cases.

• Convert product features and updates into compelling value propositions, business outcomes, and content tailored for specific audiences.

• Craft solution narratives that link customer challenges to DataSpring's offerings.

• Assist in the development of buyer personas, segmentation, and refinement of the ideal customer profile.

• Collaborate with Product Management, Client Partnership, and Growth teams on roadmap priorities, customer requirements, and differentiation of solutions.

• Aid in the planning and execution of product, solution, and major release launches.

• Formulate launch messaging and content, identify target audiences, plan enablement, ensure readiness, and monitor success metrics.

• Oversee cross-functional launch activities involving Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications teams.

• Develop sales presentations, solution overviews, one-pagers, FAQs, battlecards, and resources for objection handling.

• Organize and conduct training and enablement sessions for Growth, Client Partnership, and Customer Success teams.

• Assist in RFP submissions, executive presentations, and strategic account opportunities.

• Collect and analyze market and customer insights, such as trends, deal dynamics, objections, and purchasing drivers.

• Perform competitive research and maintain resources for competitive intelligence.

• Transform insights into recommendations for positioning, messaging, enablement, and commercialization.

• Maintain essential product marketing assets, source-of-truth documentation, proof points, customer evidence, and commercialization materials.

• Enhance product marketing processes, frameworks, and best practices.

• Engage in the implementation and upkeep of AI-driven tools and workflows.

• Document and sustain process guides for recurring product marketing workflows.

⛳️ Requirements

• Minimum of 4 years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a similar field.

• Strongly preferred experience in marketing B2B SaaS, healthcare technology, healthcare data, health plans, providers, or related healthcare solutions.

• Capability to develop product positioning, messaging, and materials for sales enablement.

• Experience in supporting product launches or commercialization initiatives.

• Excellent written, verbal, and presentation skills.

• Ability to distill complex concepts into clear and compelling business value.

• Proven experience collaborating with Product, Growth, Marketing, and Client Partnership teams.

• Strong project management and organizational capabilities.

• Ability to thrive in a fast-paced, dynamic environment.

• Preferred experience in creating customer-facing commercial content and sales enablement programs.

• Familiarity with regulated healthcare markets and enterprise purchasing processes is preferred.

• Experience supporting strategic sales opportunities and RFP responses is preferred.

• Preferred experience in owning regular, cadence-driven communications and operational processes.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company contributions and matching.

• Paid parental leave.

• Tuition assistance.

• Generous paid time off policy.

• Fully remote work environment.

• Support for professional growth.