Product Marketing Manager

This is a fully remote position, open to applicants in Idaho.

📋 Description

• Develop and maintain various enablement materials such as battlecards, competitive positioning documents, talk tracks, objection-handling guides, and training decks.

• Ensure alignment of enablement initiatives with go-to-market strategies while collaborating with Product teams to promote and enhance the adoption of new features and capabilities.

• Design and conduct regular training sessions and certification programs for Sales and Customer Success, including live training, recorded resources, and self-service materials.

• Collaborate with Sales and Customer Success leadership to identify skill or knowledge gaps and create programs to address these needs.

• Oversee the Voice of Customer platform.

• Analyze findings from surveys, win/loss evaluations, NPS/CSAT trends, and qualitative feedback themes.

• Regularly report Voice of Customer insights to commercial and product leadership.

• Convert findings into actionable insights and revised enablement content.

• Collaborate with Marketing Analytics to link Voice of Customer insights to broader marketing data trends.

• Act as a primary contact for Sales and Customer Success regarding product go-to-market messaging, enablement requirements, and training.

• Monitor and report on the effectiveness of enablement initiatives, including training completion rates, content usage/adoption, certification statistics, and field feedback.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• 3–6 years of experience in sales enablement, customer success enablement, product marketing, or a related discipline.

• Proven experience in creating enablement and training content (such as battlecards, talk tracks, and onboarding materials) for sales and/or customer success audiences.

• Familiarity with customer feedback tools like Gong, Qualtrics, etc., for data collection and analysis.

• Proficient in working with survey and feedback data (including NPS, CSAT, win/loss, and qualitative themes) and translating it into actionable recommendations.

• Excellent writing and presentation abilities.

• Comfortable leading live training sessions.

• Experience with content and knowledge management systems (e.g., Confluence, MediaValet, etc.).

• Data-savvy; capable of interpreting dashboards and survey results.

• Reliable high-speed internet and a workspace that is free from distractions, disruptions, or noise.

• Ability to be on camera during work-related trainings, meetings, and events.

• Must be capable of sitting or standing at a desk for extended periods while working on a computer.

• Experience in enterprise sales within the healthcare or employer benefits sector is preferred.

🏝️ Benefits

• Comprehensive benefits package.

• Paid Time Off (PTO).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan with matching contributions.

• Extensive Employee Assistance Program (EAP).

• Wellness initiatives.

• Flexible remote work schedule.

• Drug-free workplace.