Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete demand generation strategy and its execution.

• Develop and oversee integrated campaigns aimed at generating qualified pipeline and creating opportunities for the Commercial team.

• Implement pipeline acceleration initiatives to expedite opportunities through the sales funnel and enhance conversion rates.

• Create and manage account-based marketing initiatives for targeted hospitals and health systems in collaboration with the Sales team.

• Strategically plan, construct, and execute multi-channel campaigns that encompass webinars, events, email, paid media, and content programs.

• Manage lead administration, scoring, routing, and attribution processes.

• Maintain reporting that links campaigns to pipeline, opportunities, and marketing-influenced revenue.

• Evaluate funnel performance, conversion rates, and return on marketing investment.

• Oversee the marketing automation platform along with the Salesforce integration.

• Collaborate with the Sales team on pipeline objectives, lead follow-up agreements, targeting, messaging, and transitions.

• Work closely with Product and Customer Success teams on product launches, growth initiatives, and addressing customer needs.

⛳️ Requirements

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.

• Proven success in generating qualified pipeline and marketing-influenced revenue to support an enterprise sales organization.

• Strong analytical and reporting capabilities, including metrics on qualified pipeline generated, opportunities created, conversion rates, campaign performance, and return on marketing investment.

• Hands-on experience with CRM software and marketing automation tools, preferably Salesforce and Pardot, including lead management and attribution.

• Ability to think strategically while remaining actively engaged as an individual contributor.

• Experience managing 1-3 direct reports is highly preferred.

• Prior experience in the healthcare sector is strongly preferred, particularly in Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.

• Proficient in MS Excel for analyzing spreadsheets and charts, as well as Microsoft PowerPoint.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• MBA is preferred.

🏝️ Benefits

• Annual bonus.

• Equity or long-term incentive plans.

• 401(k) match.

• Flexible work-from-home options with hybrid (Chicago) or remote (National) arrangements.

• Unlimited paid time off.

• Fully paid parental leave options.

• Comprehensive medical and dental benefits.

• Brand-new pro-level laptop.

• Annual education budget for courses, certifications, and learning resources.