Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and execute a brand marketing strategy that aligns with corporate growth and financial objectives.

• Design and oversee the implementation of annual marketing plans for the brand.

• Manage the yearly marketing budget effectively.

• Spearhead brand loyalty initiatives to enhance engagement, revenue, and return on investment.

• Drive demand through both digital and traditional channels, measuring results against key performance indicators.

• Coordinate targeted Account Based Marketing, SEO, SEM, and associated digital advertising campaigns.

• Monitor campaign performance through relevant dashboards and present results.

• Facilitate the integration of Carlisle brands and products into the commercial sector.

• Create and support content for websites, email, social media, public relations, advertising, trade shows, sales tools, and published articles.

• Identify and assess potential new product opportunities.

• Lead the commercialization and introduction of new products.

• Observe competitive activities and adapt strategies to optimize market share growth.

• Assist brand partners with marketing and merchandising initiatives.

• Ensure that external-facing materials conform to brand standards and positioning.

• Conduct voice-of-customer research to ascertain needs and pinpoint opportunities.

• Facilitate product launches and collaborate with Product Management on new product planning and commercialization.

• Develop insights into commercial markets and customer needs.

• Engage in and support company COS initiatives, focusing on cultivating a lean mindset.

• Collaborate with B2B audiences, including architects, consultants, and contractors.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Five (5) years of marketing experience, demonstrating management skills or equivalent experience in a dynamic agency environment.

• Proven experience and/or capability in creating content for both traditional and digital marketing campaigns.

• Background in assessing and launching sales enablement tools and processes.

• Experience collaborating with business leaders and creative teams to produce high-quality content and meet deadlines.

• Tangible success in digital demand generation that delivers business outcomes.

• Self-driven, organized team player with excellent communication skills and a proactive approach.

• Strong collaborative abilities, with a knack for building consensus and effectively presenting program recommendations and trade-offs to senior executives.

• Customer-journey-focused approach to digital, social media, and website development.

• Proficient understanding of website metrics, data analysis, and reporting tools.

• Familiarity with Salesforce and Google Analytics.

• Solid proficiency in Microsoft Word, Excel, and PowerPoint.

• Ability to work independently with minimal oversight.

• Reliable high-speed internet access and a dedicated home office setup.

• Adherence to data security, confidentiality, and remote work standards.

• Availability to work Monday–Friday, 8am–5pm, with occasional flexibility for different time zones or urgent business needs.

• Willingness to travel for team meetings, training sessions, or company events.

• Preferred: Master’s degree in Marketing, Communications, Business, or a related field.

• Preferred: Experience in the construction sector with builders, contractors, and architects.

🏝️ Benefits

• Safety, inclusivity, career development opportunities, tuition assistance, and outstanding benefits.

• A dedicated, secure, and ergonomically suitable home office environment.

• Compliance with remote work standards.

• Travel opportunities for team meetings, training, or company events.

• Reasonable accommodations for qualified individuals with disabilities.

• Flexible scheduling options to accommodate meetings across time zones or urgent business requirements.