Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and execute a brand marketing strategy that aligns with corporate growth, financial objectives, and sales initiatives.

• Create and oversee the implementation of annual marketing plans.

• Manage the annual marketing budget effectively.

• Spearhead brand loyalty programs aimed at enhancing engagement, revenue, and return on investment.

• Generate demand via both digital and traditional channels while measuring outcomes against key performance indicators.

• Coordinate targeted Account-Based Marketing (ABM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and digital advertising campaigns alongside the digital marketing team.

• Monitor campaign metrics through appropriate dashboards and report the findings.

• Assist in the integration of Carlisle brands and products into the commercial sector.

• Create content for websites, emails, social media, public relations, advertising, tradeshows, sales aids, and published articles.

• Identify and assess new product opportunities.

• Lead the commercialization and launch of new products.

• Keep an eye on competitive activities and adapt strategies to maximize market share growth.

• Support brand partners with their marketing and merchandising initiatives.

• Ensure that all external-facing materials adhere to brand standards and positioning.

• Conduct qualitative and/or quantitative voice-of-customer research.

• Assist in product launches and collaborate with Product Management on product planning and commercialization efforts.

• Cultivate a deep understanding of commercial markets and customer needs.

• Engage in and support company COS initiatives with a focus on lean methodologies.

• Perform additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• A minimum of five (5) years of marketing experience, showcasing management skills or equivalent experience in a dynamic agency environment.

• Proficient in developing content for both traditional and digital marketing campaigns.

• Experience in evaluating and implementing sales enablement tools and processes.

• Proven ability to collaborate with business leaders and creative teams to produce quality content and meet deadlines.

• Demonstrated success in digital demand generation that yields tangible business results.

• Self-driven, organized team player with excellent communication skills and a proactive mindset.

• Strong collaborator capable of achieving consensus and clearly articulating program recommendations and trade-offs to senior executives.

• Customer-journey-focused approach to digital, social media, and website development.

• Familiarity with website metrics, data analysis, and reporting tools.

• Knowledgeable in Salesforce and Google Analytics.

• Solid proficiency in Microsoft Word, Excel, and PowerPoint.

• Preferred: Master’s degree in Marketing, Communications, Business, or a related field.

• Preferred: Experience in the construction industry, particularly with builders, contractors, and architects.

• Ability to work independently with minimal supervision while maintaining regular virtual communication.

• Reliable high-speed internet access and a dedicated, secure, ergonomically suitable home office setup.

• Availability during standard business hours from Monday to Friday, 8 am to 5 pm, with occasional flexibility across different time zones.

• Adherence to company policies regarding data security, confidentiality, and remote work standards.

🏝️ Benefits

• Comprehensive benefits including safety, inclusion, career growth development, and tuition assistance.

• Remote work arrangement with specific home office support expectations.

• Travel opportunities for team meetings, trainings, or company events.

• Reasonable accommodations available for qualified individuals with disabilities.

• Flexible scheduling for meetings across time zones or as required for critical business needs.