Product Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the comprehensive go-to-market strategy for key Binance products in South Asia, encompassing planning, execution, and optimization of launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.

• Establish objectives, target audiences, positioning, and messaging while leading market research, competitive analysis, campaign design, copywriting, stakeholder coordination, collaboration with product and design teams, execution of launches, and post-campaign evaluations.

• Adapt global product narratives into messaging, campaigns, and educational initiatives that resonate with South Asian user behaviors, languages, and cultural contexts.

• Collaborate with Legal, Compliance, Policy, and regional teams to ensure that initiatives are relevant, compliant, and aligned with risk standards.

• Conduct user research, assess customer feedback, and consolidate market insights to inform product roadmaps, positioning, and regional growth strategies.

• Leverage owned, earned, paid, community, CRM, in-app, and lifecycle channels to enhance product adoption and user engagement.

• Stay updated on industry trends, emerging growth strategies, and competitor activities to uncover new opportunities and best practices.

• Experiment with measurable and scalable marketing programs, optimizing and launching them based on insights gained.

⛳️ Requirements

• Over 5 years of experience in product marketing, growth marketing, lifecycle marketing, or related fields, including a minimum of 3 years of direct experience in the cryptocurrency/Web3 sector.

• Proven track record in developing go-to-market strategies for intricate consumer, fintech, trading, or financial products.

• Strong grasp of marketing principles, drivers of product adoption, growth frameworks, and user lifecycle management.

• Ability to independently spearhead large-scale campaigns from conception to execution.

• Analytical mindset with outstanding data interpretation capabilities.

• Exceptional written and verbal communication skills, with the ability to distill complex products into clear and engaging messaging.

• In-depth knowledge of South Asian markets, including user behaviors, local channels, communities, cultural subtleties, and competitive landscapes.

• Strong collaboration skills with the ability to influence cross-functional teams.

• Capability to function at both strategic and execution levels, from market strategy formulation to hands-on campaign implementation.

• Self-motivated individual with a strong sense of urgency and entrepreneurial mindset.

🏝️ Benefits

• Competitive salary and comprehensive company benefits.

• Work-from-home flexibility (arrangements may vary based on the business team's requirements).

• Opportunities for professional growth and ongoing learning.

• Collaboration with top-tier talent.

• Autonomy in a creative and innovative environment.

• Results-oriented workplace.