Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Product teams to comprehend the product roadmap and convert new features and enhancements into customer-centric messaging.

• Craft product positioning and messaging that distinguishes Better Car People solutions in the automotive technology sector.

• Identify target audiences, buyer personas, and customer challenges.

• Create and sustain product collateral, sales enablement resources, presentations, battle cards, and customer-facing content.

• Facilitate product launches by formulating go-to-market strategies and working alongside Marketing and Sales.

• Assist with early adopter and beta initiatives by collecting customer feedback and success stories.

• Develop customer case studies, testimonials, and success narratives.

• Perform competitive research and share market insights with Product, Marketing, and Sales teams.

• Ensure consistent messaging across campaigns and channels in collaboration with the Campaign Manager and broader Marketing team.

• Assess messaging effectiveness and suggest enhancements based on customer feedback and market dynamics.

⛳️ Requirements

• 3–5 years of experience in product marketing, product management, or a similar marketing role.

• Experience within a B2B SaaS, software, or technology organization.

• Ability to interpret technical concepts into clear and persuasive customer messaging.

• Exceptional written, verbal, and presentation communication skills.

• Experience in cross-functional collaboration with Product, Marketing, and Sales teams.

• Proven experience in creating product collateral, sales enablement resources, and go-to-market content.

• Strong organizational skills with the capability to manage multiple projects at once.

• Preferred: Background in the automotive industry.

• Preferred: Experience in supporting product launches and go-to-market initiatives.

• Preferred: Familiarity with HubSpot, Salesforce, or comparable CRM and marketing platforms.

• Preferred: Experience in conducting competitive analysis and market research.

• Strategic thinking with an understanding of customer needs and market trends.

• Ability to tell compelling stories that simplify complex products into attractive value propositions.

• Detail-oriented with robust writing and communication skills.

• Self-motivated and comfortable in a fast-paced, changing environment.

• Passionate about promoting product adoption and driving business growth.

🏝️ Benefits

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• 401(k) plan with company match.

• Paid time off and company holidays.

• Continuous training, professional development, and opportunities for career advancement.

• Remote work flexibility.

• Supportive and collaborative work culture.