Product Marketing Manager

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Implement the product portfolio strategy in alignment with the Company's business objectives and market dynamics.

• Evaluate and report on the performance of the portfolio, offering insights and recommendations for improvements in product portfolio, pricing strategies, and market plans.

• Oversee projects of varying levels of complexity.

• Direct product lifecycle management from initial concept through to retirement.

• Collaborate with and guide cross-functional teams through the Stage Gate process to ensure successful product development launches.

• Perform market research on industry trends, competitor offerings, emerging technologies, pricing, and customer requirements.

• Analyze market data to inform product positioning, marketing strategies, and identify opportunities for portfolio growth.

• Aid in the development of product messaging for websites, social media, and marketing materials.

• Lead the creation of marketing claims by evaluating products against industry standards or competitor offerings.

• Supply sales and customer service teams with market intelligence and technical insights.

• Assist in the creation of sales tools and resources.

⛳️ Requirements

• A bachelor's degree in marketing, business management, product management, or a related discipline.

• A minimum of 5 years of relevant work experience or an equivalent combination of education and experience adequate for fulfilling the essential functions of the position.

• Experience in the lubricants, grease, specialty chemicals, or a related sector.

• Strong analytical and strategic thinking abilities.

• In-depth knowledge of marketing trends, best practices, and available resources.

• Familiarity with channel strategies, buyer personas, market and sales funnels, value propositions, and brand positioning.

• Solid understanding of financial metrics such as cost of goods sold, gross margin, etc.

• Exceptional communication and interpersonal skills.

• Detail-oriented with outstanding organization and project management skills.

• Self-driven with the capacity to collaborate in a fast-paced environment.

• Strong leadership skills with the ability to manage others.

• Proficient in Microsoft Office applications.

🏝️ Benefits

• Capability for remote work.

• Competitive salary.

• Opportunities for career advancement.

• Performance-based incentives.

• Company-wide bonus program.

• Annual merit-based salary increases.