Product Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Spearhead product launch strategies by performing in-depth market analysis, pinpointing target customer segments, and creating thorough positioning and messaging frameworks.

• Generate innovative ideas for campaigns and feature development based on customer requirements and the level of interest/impact of new feature capabilities.

• Assist in the implementation of marketing campaigns.

• Oversee the competitive intelligence program, ensuring a comprehensive understanding of market trends and competitor activities.

• Cultivate an in-depth understanding of customer pain points and needs through:

• Regularly reviewing and analyzing prospect calls.

• Conducting win/loss analysis interviews.

• Directly interviewing customers to gauge product value perception.

• Analyzing and synthesizing patterns in customer interactions to refine product positioning and marketing strategies.

• Lead market research efforts to uncover emerging trends and opportunities.

• Create and maintain detailed sales enablement materials, including product training, battle cards, and competitive analysis.

• Collaborate with sales and customer success teams to develop tools and resources that enhance customer engagement and conversion.

• Conduct training sessions for internal teams on new products, features, and competitive positioning.

• Establish and monitor key performance metrics for product marketing initiatives.

• Provide regular reports and insights to executive leadership regarding marketing effectiveness and market dynamics.

• Offer data-driven recommendations to optimize marketing strategies and tactics.

⛳️ Requirements

• A minimum of 4 years of product marketing experience, ideally within the B2B SaaS sector.

• A proven history of successful product launches and go-to-market strategies.

• Experience in crafting and executing comprehensive marketing campaigns.

• Strong expertise in sales enablement and customer success support.

• Exceptional written and verbal communication skills.

• Demonstrated capacity to analyze data and extract actionable insights.

🏝️ Benefits

• Competitive salary and benefits package.

• Remote position available within the US.

• Minimal travel requirements.

• Limited physical demands.