Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate multi-year partner marketing strategies and lead the execution of integrated go-to-market (GTM) roadmaps across primary partner channels to enhance product visibility and adoption.

• Create comprehensive partner playbooks and toolkits, spearheading strategy, messaging, and asset development for global product initiatives and campaign launches.

• Oversee governance and ensure cross-functional alignment with Product, Legal, and Brand teams to maintain compliance with messaging, trademark, and partner guidelines.

• Empower global partner sales and field teams with scalable resources, training materials, and toolkits.

• Develop adaptable marketing and lifecycle assets that can be localized and deployed by global partners.

• Establish success metrics and key performance indicators (KPIs), analyze adoption and business impact, and enhance program performance.

• Test new technologies, workflows, and tools to streamline content creation and increase asset production efficiency.

• Collect and integrate market and partner feedback to guide product roadmaps, GTM planning, and toolkit development.

⛳️ Requirements

• 7+ years of experience in product, partner, channel, or retail marketing, preferably within consumer tech, mobile, or telecommunications.

• Proven history of managing multi-partner GTM programs from strategy development through launch and evaluation.

• Experience collaborating with Product, Legal, creative agencies, and sales or field teams.

• Strong storytelling abilities: capable of transforming complex technical features into straightforward, engaging user journeys.

• Preferred experience with OEM, carrier, or retail partners (e.g., in-store demonstrations, retail fixtures, sales associate training).

• Hands-on familiarity with generative AI products, prompt design, and AI creative tools is preferred.

• Experience in creating scalable playbooks for both priority and wide-reaching markets is preferred.

• Comfortable working with data: able to define KPIs, construct measurement plans, and narrate insights through data is preferred.

• Ability to navigate ambiguity and adapt to frequent product changes is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive work environment.

• Generous paid time off and holiday schedule.