Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate multi-year partner marketing strategies and comprehensive go-to-market roadmaps across essential partner channels to enhance product visibility and adoption.

• Develop complete partner playbooks and toolkits, encompassing strategy, messaging, and asset development for product initiatives and global campaign launches.

• Establish efficient review processes in collaboration with Product, Legal, and Brand teams to ensure adherence to messaging, trademark, and partner standards.

• Create scalable enablement resources, training materials, and toolkits for external partners and regional field operations.

• Design modular campaign templates and collateral that global partners can customize, localize, and implement.

• Identify success metrics and KPIs, analyze adoption and business impact, and refine partner marketing initiatives.

• Experiment with new technologies, workflows, and tools to streamline content generation and enhance asset production efficiency.

• Collect and synthesize market and partner feedback to guide product roadmaps, go-to-market strategies, and toolkit creation.

⛳️ Requirements

• Over 7 years of experience in product, partner, channel, or retail marketing, preferably in consumer technology, mobile, or telecom sectors.

• Proven history of managing multi-partner go-to-market programs from strategy development through execution and evaluation.

• Experience collaborating with Product, Legal, creative agencies, and sales or field teams.

• Exceptional storytelling abilities: capable of translating complex technical features into straightforward, engaging user experiences.

• Familiarity with OEM, carrier, or retail partners (for example, in-store demonstrations, retail fixtures, and sales associate training).

• Practical experience with generative AI products, prompt design, and AI creative tools.

• Expertise in constructing scalable playbooks for both priority and broader markets.

• Proficient with data: capable of defining KPIs, creating measurement plans, and narrating insights through data.

• Ability to navigate ambiguity and adapt to frequent product changes.

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations for applicants with disabilities.

• E-Verify information and right-to-work resources.