Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the positioning, messaging, and go-to-market strategies for a portfolio of product initiatives, collaborating closely with a dedicated GTM Lead.

• This position combines strategic insight, customer understanding, and AI-enhanced execution to ensure each product initiative is launched with clarity, distinction, and measurable outcomes.

• Act as the voice of the market and customer, steering product direction and facilitating successful execution throughout the entire go-to-market lifecycle.

• Collaborate with the GTM Lead to support the comprehensive go-to-market strategy for assigned product initiatives.

• Manage positioning, messaging, and market insights that influence GTM strategy and execution.

• Work together to define success metrics (pipeline, adoption, expansion, usage) and contribute to achieving these goals.

• Serve as the subject matter expert on the product initiative across internal teams.

• Provide ongoing insights and recommendations to enhance initiative performance after launch.

• Work closely with the GTM Lead to ensure alignment on strategy, priorities, and execution plans for each product initiative.

• Collaborate with Product, Marketing, Sales, and Customer teams to guarantee consistent and effective execution.

• Influence the product roadmap by presenting market, customer, and competitive insights.

• Support the development of integrated campaigns by ensuring messaging and positioning are clearly defined and actionable.

• Act as a liaison between teams to ensure that the voice of the customer and market is represented in GTM decisions.

• Create and deliver enablement that enhances deal velocity and win rates.

• Convert positioning into actionable sales narratives, objection handling, and competitive differentiation.

• Continuously collect feedback from Sales and refine enablement based on market effectiveness.

• Ensure all enablement activities align with the broader GTM strategy and campaign execution.

⛳️ Requirements

• Over 5 years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS context.

• Exceptional positioning and storytelling abilities, translating product features into clear customer benefits.

• Proficient in generating and utilizing customer, market, and competitive insights to shape GTM strategy.

• Effective cross-functional collaborator and influencer, particularly in partnership with GTM Leads and Product teams.

• Strong commercial acumen, understanding the impact of messaging and enablement on pipeline and revenue.

• Experience in developing sales enablement resources that improve win rates and deal velocity.

• Excellent presentation and facilitation skills, capable of delivering impactful enablement and influencing internal stakeholders.

• Data-driven and analytical, with the ability to assess impact and iterate based on outcomes.

• Comfortable using AI tools to enhance research, content creation, and execution while ensuring quality.

• Strong sense of ownership and adaptability in a fast-paced go-to-market environment.

🏝️ Benefits

• Fully remote-first work with flexible work arrangements 🏡

• Comprehensive Health and Wellness Benefits, including retirement savings options, eligibility for two distinct bonus plans, generous time off, and extensive medical and dental coverage based on your location 🧘

• New Hire Equipment Allowance and monthly Flex Allowance to ensure your success 📦

• Endless opportunities for career advancement and internal mobility 🌱

• Employee-driven DE&I initiatives 🫶