Product Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a comprehensive overview of global HVDC, FACTS, Services, and ACIS markets, encompassing applications, customer segments, regional trends, competitors, and investment catalysts.

• Establish a distinctive marketing and branding strategy for the portfolio.

• Ensure that external claims are credible, supported by evidence, and aligned with sanctioned product capabilities and maturity.

• Form customer user groups and assist in organizing technical seminars, workshops, webinars, and engineering forums.

• Link customer specialists with senior technical experts, Solution Owners, and Product Owners.

• Manage participation at conferences, exhibitions, customer forums, and external events.

• Facilitate involvement in IEC, IEEE, CIGRE, and other standardization committees and industry working groups.

• Develop and implement a publication strategy, including technical papers, application guides, industry reports, and reference materials.

• Create credible external content while safeguarding confidential information and intellectual property.

• Gather market insights to inform portfolio and roadmap decisions.

• Define and oversee the customer experience during visits to GE Vernova GSI sites.

• Assist in go-to-market strategies and implement product and feature launches.

• Identify leads, priority segments, key customers, launch prerequisites, technical evidence, and adoption goals.

• Evaluate product-market fit and commercial readiness.

• Maintain a photo library to support sales enablement and external communications.

• Contribute to competition analysis and battle-cards.

• Train commercial teams to effectively communicate technical differentiation.

• Establish a feedback collection process from sales teams regarding market insights.

• Enhance GE Vernova’s reputation as a reliable technology leader.

• Develop naming, messaging, and brand architecture for the portfolio.

• Define the design and keep the AppDash content current.

• Ensure uniformity across presentations, brochures, websites, publications, exhibitions, and customer interactions.

• Coordinate the creation of GE Vernova Grid Systems Integration technical books and reference materials.

• Foster thought leadership opportunities with senior leaders and technical experts.

• Assess the quality, reach, and commercial impact of product marketing and technical engagement initiatives.

• Oversee trademark registration.

• Report to the GSI Chief Technology Officer with a dotted line to the GSI Chief Commercial Officer.

⛳️ Requirements

• Extensive experience in product marketing, strategic marketing, product management, or business development within HVDC, FACTS, high-voltage equipment, grid technologies, or a similar engineered-systems industry.

• Knowledge of utility customers, transmission-system applications, and long-cycle project businesses.

• Capability to comprehend complex technical topics and convey them as clear customer and commercial value.

• Experience in market segmentation, competitive positioning, value propositions, and go-to-market strategies.

• Proven ability to influence product or technology roadmaps based on market insights.

• Experience in organizing customer forums, user groups, seminars, or industry working groups.

• Familiarity with IEC, IEEE, and CIGRE standards.

• A background in technical or industry publications is a plus.

• Excellent writing, presentation, facilitation, and cross-functional leadership abilities.

• Relevant qualifications in engineering, business, marketing, or a related field.

• Willingness to travel internationally.

• Must be legally authorized to work in the United States.

• Successful completion of a drug screening, as required.

🏝️ Benefits

• Discretionary annual bonus.

• Medical, dental, vision, and prescription drug coverage.

• Access to a Health Coach from GE Vernova, a 24/7 nurse-based resource.

• Employee Assistance Program offering 24/7 confidential assessment, counseling, and referral services.

• GE Vernova Retirement Savings Plan.

• Tax-advantaged 401(k) savings plan with company matching contributions.

• Company retirement contributions.

• Resources and financial planning consultants from Fidelity.

• Tuition assistance.

• Adoption assistance.

• Paid parental leave.

• Disability benefits.

• Life insurance.

• 12 paid holidays.

• Permissive time off.

• Opportunities for professional development.

• Relocation assistance is not provided.