Product Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a comprehensive overview of global HVDC, FACTS, Services, and ACIS markets, encompassing applications, customer demographics, regional factors, competitors, and investment motivators.

• Establish unique marketing and branding strategies for the product portfolio.

• Ensure that external claims are credible, supported by evidence, and consistent with the approved capabilities and maturity of the products.

• Form customer user groups and facilitate technical seminars, workshops, webinars, and engineering forums.

• Connect customer specialists with senior technical experts, Solution Owners, and Product Owners.

• Organize attendance at conferences, exhibitions, customer forums, and other external events.

• Assist in participation in IEC, IEEE, CIGRE, and other standardization committees and industry working groups.

• Create and implement a publication strategy that includes technical papers, application guides, industry reports, books, and reference materials.

• Generate credible external content while safeguarding confidential information and intellectual property.

• Gather market insights to inform portfolio and roadmap decisions.

• Define and oversee customer experiences during visits to GE Vernova GSI sites.

• Aid in go-to-market strategies for new products, features, and platform releases.

• Carry out product and feature launches.

• Identify leads, priority segments, key customers, launch requirements, technical evidence, and adoption objectives.

• Evaluate product-market alignment and commercial readiness.

• Maintain a photo archive for sales support and external communications.

• Contribute to competitive mapping and development of battle cards.

• Train commercial teams to articulate technical differentiation effectively.

• Establish a procedure for collecting market feedback from sales teams.

• Enhance GE Vernova's standing as a trusted technology leader in HVDC, FACTS, and inverter-based transmission.

• Develop naming, messaging, and brand architecture for the portfolio.

• Define the design and keep AppDash content current.

• Ensure consistency across presentations, brochures, websites, publications, exhibitions, and customer interactions.

• Coordinate the production of GE Vernova Grid Systems Integration technical books and reference materials.

• Cultivate thought leadership opportunities with senior leaders and technical experts.

• Assess the quality, reach, and commercial impact of product-marketing and technical engagement initiatives.

• Manage trademark registrations.

⛳️ Requirements

• Extensive experience in product marketing, strategic marketing, product management, or business development in HVDC, FACTS, high-voltage equipment, grid technologies, or a similar engineered-systems field.

• Knowledge of utility customers, transmission-system applications, and long-cycle project businesses.

• Ability to comprehend complex technical topics and articulate their customer and commercial value clearly.

• Background in market segmentation, competitive positioning, value propositions, and go-to-market strategies.

• Proven track record of influencing product or technology roadmaps through market insights.

• Experience in organizing customer forums, user groups, seminars, or industry working groups.

• Familiarity with IEC, IEEE, and CIGRE standards.

• A history of technical or industry publications is a plus.

• Strong skills in writing, presentation, facilitation, and cross-functional leadership.

• Relevant academic qualifications in engineering, business, marketing, or a related field.

• Willingness to travel internationally.

• Legally authorized to work in the United States.

• Successful completion of a drug screening, as required.

🏝️ Benefits

• Competitive salary.

• Discretionary annual bonus.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Prescription drug coverage.

• Access to a Health Coach from GE Vernova.

• Employee Assistance Program.

• GE Vernova Retirement Savings Plan.

• Tax-advantaged 401(k) savings plan with company matching contributions.

• Company contributions to retirement plans.

• Access to Fidelity resources and financial planning consultants.

• Tuition reimbursement.

• Adoption assistance.

• Paid parental leave.

• Disability benefits.

• Life insurance coverage.

• 12 paid holidays.

• Permissive time off.

• Professional development opportunities.

• Relocation assistance is not offered.