Product Marketing Lead – Director

This is a fully remote position, open to applicants in New York.

📋 Description

• Take the lead in how Zerohash positions, packages, and conveys its dynamic product roadmap.

• Create clear, distinct messaging for the Trade, Transact, and Tokenize product lines.

• Convert technical features into narratives that highlight partner value, market trends, and business outcomes.

• Sustain and enhance product positioning for Zerohash’s infrastructure platform.

• Collaborate with Product Leadership on releases, roadmap themes, dependencies, and customer impact.

• Develop and autonomously manage go-to-market plans for new features, encompassing positioning, competitive framing, and sales, success, and marketing content.

• Prepare product updates for both internal teams and external stakeholders, including press, partners, and prospects.

• Craft partner-facing messaging for significant announcements.

• Generate launch materials, such as value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools.

• Assist in joint marketing efforts with key enterprise partners.

• Report directly to the CMO and facilitate connections between Product, Marketing, and Revenue teams.

⛳️ Requirements

• 7–10+ years of experience in product marketing within a B2B fintech, payments, or crypto infrastructure organization.

• Proven experience in supporting fast-paced product teams.

• Track record of building go-to-market strategies for technical products.

• A background in payments, digital assets, stablecoins, or brokerage technology is a significant advantage.

• Ability to proactively establish timelines, agendas, and cross-functional plans.

• Exceptional storytelling skills for complex infrastructure products.

• Capacity to think strategically while executing swiftly and independently.

• Comfort working cross-functionally in a technical, high-growth environment.

• Strong writing, structuring, and messaging development capabilities.

• Analytical and detail-oriented, with keen instincts for positioning and audience engagement.

• Curious, proactive, and motivated by emerging categories and ongoing product innovation.

🏝️ Benefits

• Healthcare Insurance: Zerohash covers approximately 100% of employee premiums as well as a portion for spouses/children (U.S. only).

• Vision & Dental Insurance (U.S. only).

• Opportunity to earn equity.

• Maternity & Paternity leave (after 6 months).

• WeWork All Access Membership.

• WFH Yearly Stipend.

• L&D Yearly Stipend (after 6 months).