Product Marketing Lead – Billing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of product marketing for the Billing product group.

• Report directly to the VP of Product Marketing.

• Gather customer and market insights through research, customer discussions, usage signals, competitive intelligence, and commercial feedback.

• Establish positioning, messaging, segmentation, proof points, and the overall product narrative.

• Lead impactful launches, commercial initiatives, and organizational change programs from initial strategy through to readiness, channel activation, adoption, advocacy, and learning.

• Develop focused go-to-market strategies with defined audiences, responsible parties, trade-offs, and performance measures.

• Collaborate with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support teams to shape priorities, packaging, enablement, and customer outcomes.

• Provide Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with compelling narratives, communication tracks, evidence, and actionable guidance.

• Integrate competitive and market insights into product, packaging, pricing, and go-to-market strategies.

• Set goals and metrics for customer adoption, retention, and commercial impact.

• Utilize data and opportunity assessments to identify business and customer prospects.

• Leverage AI to enhance research, synthesis, analysis, competitive intelligence, workflow automation, and the quality of product marketing.

• Create a more defined product narrative, a repeatable approach to launches and commercial changes, enhanced enablement, and clear visibility into adoption and business impact within the first year.

⛳️ Requirements

• Proven experience in successfully bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.

• Background in leading high-impact launches, migrations, packaging adjustments, or commercial initiatives with quantifiable outcomes.

• Strong skills in customer discovery, segmentation, positioning, storytelling, and commercial judgment.

• Ability to link product specifics to outcomes such as growth, retention, efficiency, flexibility, and confidence.

• Comfortable collaborating with technical, product, finance, operations, sales, solutions, support, and executive stakeholders.

• Experience in areas such as launches, enablement, adoption, change management, measurement, competitive insights, and customer advocacy.

• Demonstrated examples of utilizing AI, agents, or automation to enhance speed, quality, or insights.

• Must possess legal authorization to work in the country where this position is advertised, without the need for sponsorship.

🏝️ Benefits

• Equity.

• Options for remote work.

• Unlimited vacation time.

• Four months of paid family leave, regardless of gender.

• Annual learning fund.

• Regular internal and external training opportunities.

• Support for personal development.

• Flexible working arrangements, allowing remote work, work from company hubs, or a combination of both.