Product Marketing Lead

This is a fully remote position, open to applicants in Massachusetts, +1 more state.

📋 Description

• Establish and direct product marketing as a core aspect of VulnCheck's marketing team.

• Identify and enhance ideal customer profiles and buyer/user personas across enterprise, government, public sector, and cybersecurity vendor audiences.

• Manage product positioning and messaging frameworks for VulnCheck's exploit intelligence.

• Drive go-to-market strategy and implementation for product and feature introductions.

• Collaborate with Product to convert technical capabilities into narratives, launch plans, website content, research reports, and sales materials.

• Provide sales with resources, training, battlecards, competitive positioning, objection handling, and use-case materials.

• Gather customer proof points and success stories, and represent VulnCheck at events, webinars, and analyst discussions.

• Oversee analyst relations, including maintaining relationships, briefings, inquiries, and media coverage.

• Conduct competitive analysis and market research.

• Develop the product marketing function, starting as an individual contributor, with plans to hire and grow a team within 6–12 months.

• Report directly to the CMO.

⛳️ Requirements

• Minimum of 8 years of product marketing experience in B2B cybersecurity technology, with significant expertise in threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR.

• Previous experience in people leadership or a proven history of readiness to hire and manage within the first year, along with the capability to operate as a hands-on individual contributor in the meantime.

• Technical proficiency in cybersecurity, encompassing vulnerability data and exploit intelligence concepts.

• Ability to engage credibly with technical audiences without the assistance of a Sales Engineer.

• Proven experience in the development of ICP/personas and essential positioning and messaging.

• Background in positioning products for enterprise security buyers, government/public sector, and technical data/API partners.

• Experience leading product launches comprehensively, from go-to-market strategy to cross-functional execution with Product and Sales teams.

• Skill in crafting messaging suitable for both technical and executive audiences.

• Strong history of supporting sales teams through enablement tools and field-facing content.

• Exceptional written, verbal, and presentation abilities.

• Adaptability to work in a dynamic startup environment with a collaborative and hands-on approach.

🏝️ Benefits

• Unlimited PTO.

• 401k plan with company match.

• Comprehensive healthcare coverage.

• Generous paid parental leave.

• Remote-friendly environment with flexibility.

• Expense reimbursement for cell phone and internet.

• Ongoing professional development, coaching, and learning resources.

• Opportunities for career advancement within a rapidly growing team.