Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand a competitive intelligence initiative that tracks consumer trends, competitor activities, pricing, fees, features, App Store visibility, and go-to-market strategies.

• Collaborate with leadership and cross-functional teams on product tiering, pricing strategies, packaging, and market positioning.

• Shape product strategy, positioning, and roadmap prioritization by leveraging market, customer, and competitive insights.

• Establish and guide the positioning, messaging, and promotional strategy for the Possible platform, its products, membership tiers, and features.

• Oversee the complete go-to-market strategy for new products and features, from gathering customer insights to planning and executing launches.

• Work with User Research to set research objectives that inform product decisions.

• Utilize customer insights and quantitative performance metrics to enhance adoption, retention, messaging, satisfaction, and revenue growth.

• Collaborate with the CMO, CPO, CEO, Product, Marketing, Operations, PMs, and engineering managers.

• Report directly to the Director of Product Marketing.

• Contribute to decisions regarding the product portfolio, product packaging, membership tiers, and the overall positioning of Possible.

⛳️ Requirements

• A minimum of 8 years of relevant professional experience, including at least 6 years specifically in Product Marketing.

• A proven history of leading customer research, competitive intelligence initiatives, and comprehensive go-to-market strategies.

• Experience in B2C app and/or subscription-based businesses; fintech preferred, with consideration for gaming, health and wellness, or e-commerce sectors.

• Strong skills in messaging and positioning, including the development, testing, and conversion of narratives into market-ready assets.

• Extensive experience in product adoption analysis and transforming qualitative and quantitative insights into strategic and engagement opportunities.

• Proficiency with data, analytics, and customer research tools such as Sigma, Amplitude, Databricks, FullStory, or similar platforms.

• Experience in gathering and synthesizing audience insights from both qualitative and quantitative research methodologies.

• Ability to collaborate with PMs and engineering managers to translate technical language into customer-facing benefits and narratives.

• Proven ability to work cross-functionally across Product, Marketing, and Operations teams.

• Experience with B2C consumer fintech applications, particularly within the lending/credit and/or EWA industries.

• Background as a strategy consultant, Product Manager, Brand Manager, or similar roles.

• Capability to read and adapt SQL queries.

• Experience in the payments sector.

• Experience in managing, coaching, or mentoring junior team members.

• No specific degree is required; demonstrated skills and outcomes are prioritized.

• Must be legally authorized to work in the United States.

🏝️ Benefits

• Significant stock options.

• Comprehensive benefits package.

• Bonus plan.

• Commuter benefits.

• Complimentary food and beverage options at the office.