Product Marketing Lead

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Direct how Lumana positions, launches, and communicates its AI-driven video security platform.

• Convert intricate technical features into engaging narratives for decision-makers across various industries.

• Manage market, customer, and competitive insights and transform them into strategic recommendations.

• Determine and modify go-to-market strategies based on customer needs and market dynamics.

• Create and refine unique positioning and messaging tailored to different industries, personas, and segments.

• Collaborate with Product, Engineering, Sales, Marketing, and Customer Success on product launches.

• Oversee launch strategies from the planning phase through to execution and measurable business results.

• Align Product, Sales, Marketing, and Customer Success around go-to-market objectives.

• Propel initiatives from initial market signals through to execution with minimal supervision.

• Provide Sales and Channel teams with messaging, competitive insights, battlecards, pitch decks, objection handling, and enablement resources.

• Create website messaging, case studies, product narratives, videos, blogs, and executive thought leadership content.

• Position Lumana as a frontrunner in AI-driven video intelligence.

• Represent customer perspectives internally through feedback, product usage data, sales insights, and market signals.

• Champion customer needs in messaging, go-to-market strategies, product prioritization, and roadmap decisions.

• Report directly to the VP of GTM Engineering.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS Product Marketing.

• Demonstrated success in shaping go-to-market strategies with measurable business results.

• Experience in building or scaling Product Marketing in a Series A–C startup or similarly high-growth setting.

• Capability to analyze market signals, customer insights, competitive dynamics, and business data for strategic decision-making.

• Strong knowledge of complex technical products, ideally in AI, computer vision, physical security, infrastructure, or enterprise software.

• Proven track record of collaboration with Product, Sales, Marketing, Customer Success, and executive leadership.

• Exceptional storytelling, writing, presentation, and messaging abilities.

• Strong analytical skills and comprehension of business metrics.

• Ability to build from foundational principles and work effectively with little structure.

• Strong executive presence and capability to influence cross-functional teams.

• Experience in AI, computer vision, video security, cybersecurity, infrastructure, or related enterprise technologies is preferred.

• Experience in creating or defining new product categories or repositioning innovative products is advantageous.

• Familiarity with regulated industries is a plus.

• Must reside in the Eastern Time Zone, U.S.

🏝️ Benefits

• Variable compensation.

• Equity (ISO) in a rapidly expanding startup.

• Comprehensive medical, dental, and vision insurance.

• 15 days of Paid Time Off (PTO).

• 10 paid holidays.

• Sick leave.

• 401(k) with a 4% employer match.

• Paid parental leave.

• Remote-first flexibility.

• Flexible hybrid/remote work options based on location.

• $500 home office stipend.

• Top-tier equipment provided.

• Access to cutting-edge technology and modern sales tools.

• Influence product development through direct sales feedback that shapes the roadmap.