Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement go-to-market strategies for product launches, releases, and updates across ERP platforms, as well as integrated MES, WMS, and CRM solutions.

• Create and produce launch materials, including product descriptions, webinar content, email campaign copy, sales presentation decks, product videos, and social media content.

• Maintain distinct messaging across product offerings while clarifying current capabilities, availability, and future roadmap.

• Organize and execute content for webinars and user meetings, including agendas, presentations, and product-focused delivery.

• Contribute to messaging and content for AI product launches.

• Develop messaging and materials for customer adoption, migration, upsell, and attach campaigns.

• Collaborate with Demand Generation on campaign themes, content, copy, and product direction.

• Evaluate market resonance and modify messaging and content as needed.

• Provide insights on customer segmentation and lifecycle messaging.

• Create positioning and messaging for ERP, MES, WMS, and CRM solutions.

• Generate sales sheets, website copy, blog content, customer success stories, explainer videos, pitch decks, and competitive analyses.

• Ensure consistency in messaging and adherence to brand standards.

• Build and keep updated battlecards, competitive intelligence briefs, and objection-handling guides.

• Coordinate sales enablement sessions in collaboration with Product Management.

• Maintain a library of proof points, including case studies, ROI data, and customer references.

• Conduct win/loss interviews and track competitive activity.

• Collaborate with the VP of Marketing and Product to inform positioning and prioritization decisions.

⛳️ Requirements

• Over 4 years of experience in product marketing strategy and execution, preferably within B2B technology or vertical SaaS.

• Experience in marketing to the chemical or process manufacturing sectors, or specifically to ERP buyers, is highly advantageous.

• Background in marketing an ERP or platform suite with supplementary solutions, including positioning integrated capabilities against best-of-breed point solutions and messaging for products still under development.

• Proactive, hands-on use of AI tools such as Claude, ChatGPT, or Copilot in daily marketing tasks.

• Practical experience in building and executing marketing campaigns using a marketing automation platform like HubSpot, and creating content for social and digital channels.

• Daily collaboration with demand generation teams to translate messaging into assets for live campaigns.

• Comfortable presenting and delivering content at webinars, conferences, or user events.

• Results-oriented with strong attention to detail, possessing a proven ability to independently manage complex, overlapping workstreams.

• Exceptional written and verbal communication skills, with experience in crafting compelling, differentiated narratives for technical audiences.

• Strong project management skills and the capability to lead multiple initiatives in a fast-paced environment.

• Proficient in tools such as HubSpot, Canva, Salesforce, or similar marketing/product technology stacks.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

🏝️ Benefits

• Flexible time off (FTO) policy.

• Paid parental leave.

• Remote-first work environment.

• 401(k) plan with company contribution.

• Comprehensive medical, vision, and dental insurance with a company-funded HRA.

• Competitive salary and bonus programs.

• Employee assistance program.

• A culture that emphasizes rewards and recognition.