Product Marketing Lead

This is a fully remote position, open to applicants in United States, +7 more locations.

📋 Description

• Develop Canals' product marketing division from inception.

• Define product messaging and positioning strategies.

• Oversee product and feature launches, from market research to go-to-market strategy and implementation.

• Organize and manage launch audiences, tactics, and timelines.

• Create messaging and positioning based on primary and secondary research.

• Train and empower go-to-market teams on new products and features.

• Generate marketing materials such as one-pagers and web pages.

• Manage customer communications through various marketing channels, including email.

• Coordinate cross-functional teams to implement launch strategies.

• Develop and maintain personas, product messaging, and positioning informed by market insights.

• Convert messaging and positioning into marketing and sales assets, including slide decks, campaign ads, and thought leadership content.

• Gather and organize competitive intelligence for Sales and Marketing teams.

• Monitor and evaluate adoption rates and effectiveness.

• Influence the product roadmap based on market feedback.

• Act as a primary resource for product features and functionalities.

• Work collaboratively with Engineering, Sales, Customer Success, Product, and Marketing teams.

• Promote product adoption and cross-sell opportunities.

⛳️ Requirements

• Over 5 years of experience in Product Marketing.

• Exceptional written and verbal communication skills.

• Ability to simplify complex concepts into clear, relatable, and easy-to-understand writing.

• Strong collaboration skills across teams, including Product, Sales, Customer Success, and Support.

• Self-driven and proactive; capable of completing tasks independently.

• Comfortable managing multiple projects and adapting to shifting timelines.

• Experience in a startup or fast-paced environment is advantageous.

• Must be legally authorized to work in the United States or Canada.

• Must not require company sponsorship for a visa or work permit to work in the location.

🏝️ Benefits

• Remote-first, flexible working environment.

• Focus on professional development and investment in employee growth.

• Opportunity to grow and lead a team of Product Marketing Managers.

• Chance to make a significant impact on the company's trajectory.

• Collaborate with distributed teammates across North and South America.

• Commitment to equal opportunity employment.