Product Marketing Lead

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of positioning and messaging for Bizzabo’s Event Experience Operating System.

• Convert agentic capabilities into clear, demonstrable value for enterprise event leaders.

• Manage product launches from start to finish, including narrative development, pricing and packaging input, launch strategies, field readiness, and customer communications.

• Oversee competitive intelligence, battlecards, landmine questions, objection handling, and win/loss analysis.

• Develop sales pitches, demo narratives, one-pagers, and RFP documentation.

• Train Sales and Solutions teams to ensure the successful sale of new capabilities.

• Lead relationships with Forrester and Gartner, including evaluation submissions, briefings, and peer review participation.

• Create customer case studies, reference programs, and supporting metrics.

• Promote customer adoption through release communications, programs, executive business review materials, and other documentation.

• Maintain the messaging, product, and competitive insights that drive Claude Skills and internal go-to-market workflows.

• Report directly to the Co-founder and CMO.

• Collaborate with teams across Product, Sales, Account Management, Marketing, Brand, Demand Generation, and Enablement.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in B2B SaaS, targeting mid-market and enterprise clients.

• Proven experience as the lead or sole product marketer.

• Familiarity with using AI agents, preferably Claude, to automate real go-to-market workflows.

• Demonstrated success in positioning complex platforms for both business and technical buyers.

• Proven ability to win against established competitors.

• Strong sales enablement background.

• Practical experience with analyst relations, ideally with involvement in a Forrester Wave or Gartner Magic Quadrant evaluation.

• Exceptional writing skills.

• Capability to work independently without reliance on a large team.

• Hands-on experience with Claude Cowork, Claude Skills, or similar agentic tools (preferred).

• Background in event technology, martech, or other platforms marketed to marketing teams (preferred).

• Experience in marketing agentic or AI-first products to enterprise clients (preferred).

• Familiarity with a three-sided value proposition involving organizers, attendees, and sponsors (preferred).

• Proficient with Salesforce, HubSpot, and Gong (preferred).

🏝️ Benefits

• Generous time-off policies.

• Quarterly mental health days.

• Quarterly team-building events (Bizzabreaks).

• Comprehensive insurance options with employer premium coverage.

• 401(k) plan with employer matching.

• Equity program.

• Paid parental leave.

• Sabbatical leave on milestone anniversaries (BizzaBirthdays).