Product Marketing – GTM Lead

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Define and continuously refine Ideal Customer Profiles (ICPs), buyer personas, customer segments, pain points, and decision drivers.

• Translate intricate hotel-tech and SaaS product capabilities into clear and commercially relevant positioning.

• Develop messaging frameworks that articulate target customers, business challenges, differentiation, and compelling reasons to act.

• Oversee the connection between positioning and content across website copy, landing pages, sales narratives, one-pagers, demo messaging, and campaign strategies.

• Create structured go-to-market (GTM) plans for new products, features, and market initiatives.

• Define the stages of a product launch from discovery and validation to beta, launch, optimization, and scaling.

• Formulate launch plans that include goals, timelines, responsibilities, channels, metrics, and decision milestones.

• Conduct customer interviews, competitor research, use-case testing, message testing, and establish feedback loops.

• Align product roadmap decisions with market demands and commercial opportunities.

• Collaborate with Sales to ensure GTM plans are feasible, marketable, and integrated with pipeline generation.

• Establish measurement frameworks and monitor CAC, CPA, CPL, funnel conversion, MQL/SQL quality, pipeline contribution, activation, LTV/payback, ROI, and revenue impact.

• Generate leadership reports and utilize data to inform positioning, channels, ICPs, messaging, and budget distribution.

• Create sales decks, product one-pagers, case studies, objection-handling guides, email sequences, demo narratives, competitive battlecards, and vertical-specific messaging.

• Design and execute growth experiments across paid, organic, email, SEO, partnerships, communities, webinars, events, and outbound support.

• Enhance landing pages, campaigns, and funnels using data and customer insights.

• Develop repeatable workflows for launch planning, campaign monitoring, reporting, messaging updates, and sales enablement.

• Collaborate asynchronously and transparently using Notion, Slack, and related platforms.

• Provide structure in ambiguous situations and proactively identify missing elements.

⛳️ Requirements

• 7+ years of marketing experience, with significant exposure to B2B SaaS, product marketing, GTM, or growth.

• Proven track record of owning product launches or GTM initiatives for complex, technical, SaaS, AI, travel-tech, hospitality-tech, or similar products.

• Strong grasp of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation.

• Demonstrated capability to link marketing efforts to measurable business outcomes.

• Extensive experience with marketing metrics and commercial analysis, including CAC, CPA, CPL, conversion rates, funnel quality, pipeline impact, activation, ROI, and revenue influence.

• Experience collaborating closely with Product and Sales teams.

• Ability to provide concrete examples of how you launched, measured, improved, or repositioned a product.

• Exceptional English communication and copywriting skills, particularly for B2B audiences.

• Strong structured thinking and clear communication skills.

• Hands-on experience with product analytics and marketing analytics tools such as GA4, Mixpanel, Amplitude, HubSpot, Salesforce, or similar platforms.

• Experience supporting sales-led B2B processes, including enterprise or mid-market sales cycles.

🏝️ Benefits

• Fully remote, asynchronous-friendly team.

• High ownership and autonomy from day one.

• Paid Time Off.

• Competitive compensation plus performance incentives.