Product Marketing Director – Managed Business

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the product narrative for the Managed Business portfolio, encompassing hardware, software, management platforms, network gateway routers, managed switches, Wi-Fi appliances, and managed services.

• Identify product challenges, competitive strengths, market positioning, and team messaging.

• Determine target market segments, ideal customer profiles, personas, use cases, buying triggers, adoption challenges, decision-making criteria, and distinct messaging.

• Manage product launches from start to finish, including readiness benchmarks, cross-functional checklists, milestones, messaging, and launch materials.

• Oversee quarterly launch planning and execution as the chief product marketing contact for Product Line Leadership and cross-functional stakeholders.

• Incorporate feedback from customers, partners, and sales into the product roadmap's Concept and Validation stages.

• Develop and sustain sales toolkits, which include pitches, demo scripts, marketing collateral, partner enablement materials, FAQs, and release-specific assets.

• Enhance internal training for customer-facing teams on value propositions, use cases, buyer needs, objections, and competitive positioning.

• Coordinate with Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation stakeholders to ensure successful release and field adoption.

• Collaborate with product leaders to shape the roadmap, work with sales to boost adoption, and partner with customer success to create enablement programs.

• Convert technical capabilities into clear business outcomes for managed service providers.

⛳️ Requirements

• Over 10 years of experience in marketing technology to or through managed service providers (MSPs), VARs, systems integrators, or comparable channel partner ecosystems.

• Extensive knowledge of managed services business models and partner-driven go-to-market strategies.

• Significant product marketing experience with a focus on positioning, messaging, launch strategy, sales enablement, use-case definition, and go-to-market execution.

• Demonstrated success in establishing credibility in a market where the company is a newcomer.

• Proven capability to lead intricate, cross-functional launches that involve product, sales, support, communications, partner, and demand generation teams.

• Strong understanding of the product lifecycle, including market feedback, concept development, validation, launch readiness, release communications, and feedback mechanisms.

• Proven experience in creating sales toolkits, demo narratives, competitive messaging, collateral, and partner-facing content.

• Ability to translate technical products and market insights into compelling business value and actionable field enablement.

• Exceptional executive communication, storytelling, and stakeholder management abilities.

• Strong analytical skills to synthesize market, customer, sales, and competitive data into clear recommendations.

• Willingness to accommodate occasional travel of up to 20%.

• Preferred: Experience in the Wi-Fi market across multi-family housing, hospitality, venues, and related property-based sectors.

• Preferred: Comprehensive understanding of property/enterprise Wi-Fi, networking, managed network services, and associated software and management solutions.

• Preferred: Experience leading product advisory inputs, launch councils, sales councils, or structured cross-functional readiness forums.

• Preferred: Experience driving organizational change necessary to introduce new products to unfamiliar markets.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive benefits package (details available via benefits link).

• Remote work arrangement.