Integrated Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Marketing to create and execute a detailed demand generation strategy that aligns with yearly revenue targets and business goals.

• Design and implement integrated marketing initiatives aimed at generating qualified leads, building a sales pipeline, and fostering revenue growth.

• Convert marketing strategies into actionable campaign plans, complete with objectives, timelines, performance metrics, and anticipated outcomes.

• Identify and leverage opportunities to enhance campaign effectiveness, broaden market reach, and boost demand within targeted customer segments.

• Work in partnership with Marketing and Revenue teams to ensure demand generation efforts are in sync with sales priorities and pipeline objectives.

• Plan, develop, and implement multichannel campaigns directed at Enterprise Law Firms and other relevant industry use cases.

• Oversee initiatives encompassing email marketing, webinars, third-party content syndication, promotional partnerships, and industry events.

• Coordinate campaign messaging, audience segmentation, content, and distribution strategies with the Product Marketing team.

• Collaborate with internal stakeholders and external vendors to ensure timely execution of campaigns.

• Assess and enhance campaign tactics to boost engagement, conversion rates, and overall marketing effectiveness.

• Create targeted and account-based marketing programs that support demand, pipeline development, and sales opportunities.

• Customize campaign strategies, messaging, and promotional efforts for key decision-makers in target sectors.

• Establish and monitor key performance indicators (KPIs) for campaign effectiveness, lead generation, pipeline contributions, and marketing return on investment (ROI).

• Track and analyze performance metrics across channels, campaigns, and customer segments.

• Generate performance reports and communicate findings, insights, and recommendations to Marketing leadership.

• Utilize marketing analytics to spot trends, assess performance, and apply necessary improvements.

• Optimize marketing investments, tactics, and resource allocation based on quantifiable results.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.

• Over 7 years of experience in B2B marketing, demand generation, integrated marketing, or similar roles.

• Proven track record of developing and executing multichannel marketing campaigns that produce qualified leads and drive revenue growth.

• Experience marketing to enterprise-level organizations, ideally within the SaaS, legal technology, or related fields.

• Strong grasp of B2B sales cycles, lead generation, pipeline development, and marketing attribution.

• Proficiency with marketing automation platforms, CRM systems, and marketing analytics tools.

• Experience managing webinars, email campaigns, third-party content syndication, and industry events.

• Strong strategic planning abilities combined with hands-on campaign execution skills.

• Capable of developing integrated marketing strategies and translating them into measurable outcomes.

• Exceptional analytical skills with the capacity to interpret marketing data and make data-driven decisions.

• Excellent project management, organizational, and prioritization abilities.

• Strong written and verbal communication skills.

• Ability to collaborate effectively across Marketing, Sales, and other business functions.

• Results-oriented mindset with a strong emphasis on accountability, performance, and continuous improvement.

• Capability to manage multiple campaigns, competing priorities, and deadlines in a dynamic environment.

• Self-motivated and comfortable working independently in a remote setting.

🏝️ Benefits

• Paid time off

• Medical coverage

• Dental coverage

• Vision coverage

• Long-term growth opportunities

• Collaborative, creative work environment

• Opportunities to contribute to processes, decisions, planning, and culture